Whitford Cookware and Bakeware Colors come in three types of coatings.

Press Release Summary:

Available in colors ranging from Moon Rock to Etruscan red, Whitford Cookware and Bakeware Colors are produced in PTFE nonstick interiors, sol-gel ceramic interiors and decorative exteriors type of coatings. Colors are also available in Champagne Gold, Silver, Earl Grey and Rose Gold variants.

Original Press Release:

Whitford Offers New Range of Cookware and Bakeware Colors for 2017

New colors and textures continue their popularity in the cookware/bakeware industry as smart marketers look for ways to differentiate their products.

Now Whitford, manufacturer of the world’s largest, most complete line of nonstick and decorative coatings, offers a new and expanded range of selections for the competitive 2017 season.

There are twelve new colors, ranging from “Moon Rock” to “Etruscan Red”. They come in three types of coatings: PTFE nonstick interiors, sol-gel ceramic interiors, and decorative exteriors.

In addition, Whitford has developed four colours inspired by the wildly popular iPhone® range: Champagne Gold, Silver, Earl Grey and Rose Gold.

If you’d like to see Whitford’s new offerings, please contact Whitford at sales@whitfordww. com. Or you can see these new colors at Whitford’s booth at the IHA, 18 - 21 March, South Hall, Booth #S3125; also in the S403A and B meeting rooms.


Joan Eberhardt

Marketing Manager

Whitford Corporation

47 Park Avenue, P.O. Box 80

Elverson, PA 19520

Phone: 610-286-3500

Url: http://www.whitfordww.com/

Email: jeberhardt@whitfordww.com

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