Press Release Summary:
Kemiart Graph+ (115-250 g/mÂ² / 24-51 lb) and Kemiart Lite+ (130-200 g/mÂ² / 27-41 lb) feature double coating that provides smooth, glossy surface for printability with enhanced ink laydown, color brightness, and detail accuracy. While Kemiart Graph+ has been developed for flexo preprint as well as offset, screen, and water-based inkjet printing, Kemiart Lite+ is designed for flexo postprint. Both suit retail-ready packaging, POS/promotional displays, and other packaging applications.
Original Press Release:
M-real Launches Two New Double-Coated Kemiart Kraftliners Giving POS Displays and Retail-Ready Packaging Richer Colors and Enhanced Gloss
M-real, the global market leader in coated white top kraftliners, has launched two new double-coated grades: Kemiart Graph+ and Kemiart Lite+. The double coating provides a smoother and glossier surface, enhancing printability with improved ink laydown, brighter colors and more accurate detail. The new grades are ideal for retail-ready packaging, point-of-sale and promotional displays, and other high-end packaging applications.
Kemiart Graph+ has been developed for flexo preprint, as well as offset, screen and water-based inkjet printing; Kemiart Lite+ is designed for flexo postprint. They join Kemiart Ultra and Kemiart Brite in a range that offers a suitable linerboard for every application.
"The promotional role of corrugated packaging in retail stores continues to grow, as consumers are attracted to high quality but sustainable packaging," says Risto Auero, VP Sales Linerboards, M-real Paperboard. "At the same time, brand owners are looking for accurate color reproduction combined with excellent print results. Customer trials with the new grades have provided results beyond our expectations, especially in ink density and gloss."
The launch of the double-coated products follows a EUR 16 (USD 20) million investment by M-real to upgrade the coating section at the Kemi mill in Finland, which was completed successfully in October 2011.
The M-real Kemiart kraftliner range offers products that provide optimum results for every print technology: flexo pre and postprint, offset, inkjet or screen printing. Made from fresh forest fibers, they have good consistency, enabling smooth running on printing and corrugating lines. Their light weight, combined with strength and flexibility, means that lower weight grades can be specified, providing both cost and sustainability advantages. All Kemiart products are safe to use with fresh fruits and vegetables, and are frequently specified for products including processed food, drinks, consumer electronics, DIY and garden tools, glassware, toys, footwear and cut-size paper.
Link to photo: http://databank.metsaliitto.com/?cart=63-kflbbkdbfi&l=FI
The Kemiart range includes:
Kemiart Graph+ (115-250 g/m2 / 24 - 51#)
A double-coated white top kraftliner specially developed for flexo preprint, offset, screen and water-based inkjet printing. Kemiart Graph+ enables the printing of detailed half-tone pictures and colors with superb gloss and color density.
Kemiart Lite+ (130-200 g/m2 / 27 - 41#)
A double-coated white top kraftliner for flexo postprint, Kemiart Lite+ offers high converting productivity and enables the printing of half-tone pictures with excellent gloss and color density.
Kemiart Ultra (135, 175 g/m2 / 28 & 36#)
A coated white top kraftliner especially designed for high-quality in-line and conventional flexo postprint, Kemiart Ultra provides excellent total productivity in corrugating and printing.
Kemiart Brite (110-200 g/m2 / 23 - 41#)
A white top kraftliner for flexo printing, Kemiart Brite offers high strength even in low basis weights and strength stability in different climates. Ideal for retail packages with large color-printed areas and line pictures that require excellent contrast.
For further information please contact M-real Paperboard:
Tiina-Liisa Salomaa, Marketing Communications Manager
Tel. +358 (0)50 5989177
M-real in brief: M-real is Europe's leading primary fiber paperboard producer and a major paper supplier. The company's customers include brand owners, carton printers, converters, publishers, printing houses, merchants and office suppliers. M-real supports its customers' businesses by providing high-performance paperboards and quality papers for consumer packaging, communications and advertising end-uses. Together with its customers and partners, M-real develops products and services for demanding end-uses. The company's paperboard is mainly used for the packaging of beautycare and healthcare products, foods, cigarettes, and consumer durables, as well as graphics. Paper is mainly used for office papers, as well as wallcoverings and other speciality end-uses. M-real's business areas are Paperboard and Paper and Pulp. M-real is headquartered in Finland. In 2010, the company's sales totaled EUR 2.6 (USD 3.3) billion, and it has approximately 4,500 employees. M-real, part of Metsäliitto Group, is listed on the NASDAQ OMX Helsinki Ltd. www.m-real.com