White Label Security Board protects against brand theft.
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Press Release Summary:
Featuring Appleton Pen Tick Plus authentication paper, Rock-Tenn White Label Security Board Series 4000 helps ensure brand security. When marked with special pen, encapsulated coating on paper stock reacts with ink, temporarily changing color. Mark disappears in moments, retaining visual aesthetics of original packaging. Product enables instant visual confirmation of authenticity at warehouse or in field and requires no changes to printing or production setups.
Original Press Release:
Rock-Tenn Company Battles Brand Theft with Rock-Tenn White Label Security Board Series 4000
Authenticate Packaging with the Swipe of a Pen
Norcross, Georgia - February 24, 2005 - Rock-Tenn Company (NYSE: RKT) announces the launch of Rock-Tenn White Label Security Board Series 4000 pen-reactive security board. Addressing the growing issue of counterfeiting that brand owners face, Series 4000 is the next step in the development of the Rock-Tenn White Label Security Board line of secure paperboard packaging products, following Series 1000, 2000, and 3000 featuring, respectively, ultraviolet (UV) fibers, covert taggants, and readable threads. This has allowed Rock-Tenn to take protection against brand theft to a new level, further securing companies against the counterfeiting, piracy, and diversion of their products.
Featuring Appleton Pen Tick Plus authentication paper, White Label Security Board Series 4000 is the most convenient and cost-effective technology available to brand owners searching for a solution to the challenge of ensuring brand security. When marked with a special pen, an encapsulated coating on the paper stock - virtually impossible to duplicate - reacts with the ink, temporarily changing color. After a few moments, the mark disappears, retaining the visual aesthetics of the packaging. What appears to be a normal box is actually a covert security device designed to protect the product inside without altering the brand packaging outside. The visual confirmation of authenticity is instant at the warehouse or in the field. And without changes to printing or production setups, integration is fast, simple, and economical. Such an effective and cost-efficient implementation allows for combining Series 4000 with overt technologies for multilayer security, preventing would-be counterfeiters from reproducing packaging and endangering brand status and product revenue.
Rock-Tenn Company views packaging as an extension of a brand. The increase in global trade combined with lower-cost technology has spurred a significant increase in brand theft, and White Label is designed to help deter that theft, according to Bob Muscat, Rock-Tenn Company director of sales and marketing for paperboard converting. "The pen-reactive approach is not only straightforward, but is also consistent with how most people recognize and understand the basics of authentication. What we really like about Series 4000 is that it is both a covert and overt solution, allowing brand owners maximum flexibility in their strategies to stay one step ahead of the counterfeiters."
Manufactured at secure, undisclosed locations, Rock-Tenn White Label Security Board products follow a strict chain of custody to ensure the integrity of the supply, offering great potential for brand protection now and in the future.
About Rock-Tenn Company:
Rock-Tenn Company (NYSE: RKT) is one of North America's leading manufacturers of packaging products, merchandising displays, and recycled paperboard. The company operates manufacturing facilities throughout the United States, Canada, Mexico, and Chile, and employs approximately 8,800 people. http://rocktennpaperboard.com/whitelabel
Pen Tick Plus is a trademark of Appleton.
Contact:
Bob Muscat
Rock-Tenn Company
(678) 291-7386
rmuscat@rocktenn.com
