WEGENER Receives Order from Nielsen Media Research for New Product
DULUTH, Ga., July 12 / - Wegener Corporation (NASDAQ:WGNR), a leading provider of equipment for television, audio and data distribution networks worldwide, today announced receipt of an order from Nielsen Media Research for the development and manufacture of the new WEGENER SpoTTrac(TM) Encoder. The WEGENER SpoTTrac Encoder addresses the industry's need for improved broadcast verification and commercial tracking services.
Nielsen Media Research is the leading provider of television audience measurement and related services, worldwide. A division of Nielsen Media Research, Nielsen Tracking Services (NTS) is a syndicated offering for advertising agencies, advertisers, public relations companies, broadcasters, producers, and non-profit organizations. NTS leverages the Nielsen technology network to capture any video content that airs on television. The service is available to companies that wish to more accurately track their commercials and video content, and manage campaign performance.
The SpoTTrac Encoder is a turnkey workstation that will encode both the audio and video of television commercials, Public Service Announcements, and other spots with Nielsen Media Research content identification information as they are being produced and distributed. This multi encoding system is revolutionary and the only one of its kind. The tracked data will be collected and integrated into Nielsen Tracking Service's reporting and performance management tools.
"We selected WEGENER for this project because it has a fast turnaround timeline and requires high quality manufacturing," stated Robert A. Luff, Chief Technology Officer for Nielsen. "Our experience with WEGENER has been positive. We know our teams can work together to successfully deploy SpoTTrac Encoders on time and on budget."
"Production of the SpoTTrac Encoder further strengthens our technical partnership with Nielsen Media Research," stated Ned Mountain, president of WEGENER. "We are pleased to continue our support of Nielsen's business goals to track and analyze media distribution to consumers."
WEGENER currently manufactures the NAVE IIC(TM) Encoder for Nielsen Media Research. The unit is used by digital TV broadcasters to integrate audio watermarking technology into digital transmissions.
While terms of the order have not been disclosed, it is expected to contribute to WEGENER's fiscal 2006 and 2007 revenue.
ABOUT NIELSEN MEDIA RESEARCH
Nielsen Media Research is the world's leading provider of television audience measurement and related services. In the United States, Nielsen's National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including electronic metered service in 56 markets.
Nielsen Media Research is part of VNU Media Measurement & Information, a global leader in information services for the media and entertainment industries. The group serves the information and marketing needs of television and radio broadcasters, advertisers, agencies, media planners, music companies, publishers, motion-picture studios, distributors and exhibitors, and the Internet industry. VNU is a global information and media company active in more than 100 countries, with headquarters in Haarlem, The Netherlands, and New York, USA. The company employs 41,000 people. Total revenues were euro 3.5 billion in 2005. VNU is listed on the Euronext Amsterdam stock exchange. For more information, please visit www.vnu.com.
ABOUT WEGENER
WEGENER (Wegener Communications, Inc.), a wholly-owned subsidiary of Wegener Corporation (NASDAQ:WGNR), is an international provider of digital solutions for video, audio, and IP data networks. Applications include IP data delivery, broadcast television, cable television, radio networks, business television, distance education, business music and financial information distribution. COMPEL, WEGENER's patented network control system provides networks with unparalleled ability to regionalize programming and commercials. COMPEL network control capability is integrated into WEGENER digital satellite receivers. WEGENER can be reached at +1.770.814.4000 or on the World Wide Web at www.wegener.com.
Source: Wegener Corporation
CONTACT: Investor Relations, Troy Woodbury, or Public Relations, Melanie Charles, both of WEGENER, +1-770-814-4000 or FAX +1-770-623-9648, or info@wegener.com
Web site: www.wegener.com/
http://www.vnu.com/
