Web Site provides personalized content.

Press Release Summary:

Containing over 400 documents, 100 software titles, and 500 products, my.Opto22.com gives visitors secure method for accessing partner and sales information and setting up profiles that identify their interests. They can customize interactive experience by identifying and subscribing to content most relevant or useful to them. Additionally, Web site provides notification of software upgrades, hardware revisions, and newly available documentation.

Original Press Release:

my.Opto22.com Debuts

New Addition to Opto 22 Web Site Offers Personalized Service

Temecula, CA - February 11, 2004 - Opto 22, a manufacturer and developer of hardware and software for industrial automation, remote monitoring, enterprise data acquisition, and machine-to-machine applications, has launched my.Opto22.com, which allows customers, partners, and other visitors to personalize their Opto 22 Web site experience to suit their individual needs and preferences.

Registering for my.Opto22.com allows Web site visitors to customize their interactive experience by identifying and subscribing to the content most relevant or useful to them. As the latest addition to the new Opto 22 Web site, launched in November 2003, my.Opto22.com lets users quickly create a personal profile and tailor the content they receive based on their occupation or job focus, product interests, and by the projects and applications they engage in. Additionally, my.Opto22.com users can subscribe to and automatically receive notification of, among other things, software upgrades, hardware revisions, and newly available documentation such as data sheets, case studies, and white papers. my.Opto22.com also provides a quick and easy way to subscribe to OptoNews (Opto 22's email newsletter); order OptoInfo CDs; place notifications on vacation hold; and receive word of local events of interest, such as trade shows, seminars, and conferences.

my.Opto22.com also provides a secure portal for Opto 22 partners and distributors, who can use it to access useful partner and sales information on the Opto 22 Web site. This new "Partners" section allows qualified users to view individual pricing, download marketing materials, and review past partner and channel notifications.

"my.Opto22.com, in many respects, is similar to the personalized Web portals like My Yahoo! that are so popular nowadays," says Benson Hougland, Opto 22 Director of Marketing. "With over 400 documents, 100 software titles, and 500 products available on our Web site, it's not difficult to be overwhelmed by all that Opto 22 has to offer. By giving our Web visitors a quick and secure method for setting up a profile that identifies their interests, we can improve their Web experience immeasurably by more effectively delivering the content that they've told us they care about."

About Opto 22
Opto 22 manufactures and develops hardware and software products for applications in industrial automation, remote monitoring, and enterprise data acquisition. Using standard, commercially available Internet, networking, and computer technologies, Opto 22's input/output and control systems allow customers to monitor, control, and acquire data from all of the mechanical, electrical, and electronic assets that are key to their business operations. Opto 22's products and services support automation end users, OEMs, and information technology and operations personnel. Founded in 1974 and with over 80 million Opto 22-connected devices deployed worldwide, the company has an established reputation for quality and reliability.

Opto 22 products are sold through a worldwide network of distributors, partners, and system integrators. For more information, contact Opto 22 headquarters at 800-321-OPTO or visit our Web site at www.opto22.com.

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