Web Site provides online market analyses.
Press Release Summary:
Based on Portfolio(TM) Web platform, www.DemographicsNowUK.com offers demographic and geographic consumer and market profiling tool. It provides global companies with ability to conduct simple and complex consumer and market analyses for making informed business decisions within UK. Web site helps companies understand consumer opportunities, market nuances, and competition based on user defined intra-city, city, regional, and/or national geographies.
Original Press Release:
SRC Launches U.K. Version of Its Popular DemographicsNow Business Intelligence Web Site
www.DemographicsNowUK.com Provides Fast, Accurate and Powerful Online Market Analyses With Consumer Life Stage Profiles and More for any Selected U.K. Geography
ORANGE, Calif., Sept. 19 / -- SRC LLC, a leading systems integrator for enterprise-level business intelligence solutions, announced today the launch of www.DemographicsNowUK.com. As a state-of-the-art demographic and geographic consumer and market profiling tool, the Web site provides global companies with the ability to conduct simple and complex consumer and market analyses for making more informed and confident business decisions within the U.K.
Like its U.S. Web site counterpart, DemographicNowUK.com is targeted at global companies seeking to better service existing customers and more effectively understand consumer opportunities, market nuances, and competition based on user defined intra-city, city, regional and/or national geographies. From the business intelligence gained from the Web site, marketers and business executives are in a significantly better position to make an immediate and greater impact with their business and marketing initiatives.
"We've had considerable success with our DemographicsNow Web site in the U.S.," said Olivia Duane-Adams, SRC Co-founder. "Worldwide, marketers and business executives are demanding tools and services such as DemographicsNow to help them better plan and execute on their corporate goals and objectives. Our roll out of DemographicsNow in the U.K. market is only our first international Web site of many to come to meet the pent up demand for accurate, easy access business intelligence that marketers worldwide require."
SRC, renowned for its system integration and development capabilities, has developed the Web site as a highly integrated, robust and scalable solution based on its industry-leading Portfolio(TM) Web platform. Used around the world among the corporate elite, the platform offers numerous user benefits including extreme ease of use, rapid speed to conduct analyses, and ultra sophistication for reporting and mapping, to name just a few.
The Web site uses the latest household level consumer profiling data for the U.K. The research categorizes households into segments based on 21 life stages with deeper classification into 70 clusters. Life stage segmentation is based on the basic premise that social psychology and consumer behavior support a common sense assumption that households will share more consumer similarities if they share the same life stage, such as single, married, parent, empty-nest and similar socio-economic characteristics. Consequently, analyses have greater differentiation and greater consumer distinction between clusters.
The Web site also provides a detailed summary on a household's specific consumer and demographic characteristics to offer marketers valuable insight into the life stage, socio-economic factors and purchase propensities of any defined household grouping. Furthermore, beyond the consumer profiling data, the Web site aggregates and manipulates an assortment of other key U.K. demographic and geographic data. As a result, marketers and executives are able to access one of the industry's most sophisticated, accurate, and technologically advanced marketing tools to conduct comprehensive market research for their products and/or services.
Updated continuously with the latest business intelligence data available with ongoing research updates, www.DemographicsNowUK.com is live now and is available as a subscription-based service. Future developed sites are in planning stages to serve other European community members.
About SRC
SRC LLC, based in Orange, Calif., is a leading provider of web-based, integrated business intelligence solutions that maximize the combination of proprietary SRC technology and independent in-house or third party data. With its online subscription services such as DemographicsNow.com, and proprietary data allocation and profiling tools, the company enables Fortune 500 clients to leverage comprehensive demographic and geographic information about customers and markets into optimized geography-based sales, marketing and strategic planning processes. For more information, contact SRC at (714) 516-2400 or visit www.extendthereach.com.
CONTACT: Olivia Duane Adams of SRC LLC, +1-714-516-2400, lduane@extendthereach.com
Web site: www.extendthereach.com/
Web site: http://www.demographicsnowuk.com/
