Walls® Introduces Oilfield Camo(TM) Apparel
New product line targets the global oil and gas industry
FORT WORTH, Texas -- Walls®, a Williamson-Dickie Mfg. Co. brand and leading provider of workwear and hunting gear, today announced a new licensing agreement with Oilfield Camo(TM). Walls will be the exclusive apparel licensee of Oilfield Camo, adding to the breadth of product now targeting the oil and gas industry.
"We are excited to have this opportunity with Oilfield Camo as it reinforces our 70-year relationship with the oil and gas industry," said Walls Brands Vice President Robyn Crowder. "Oilfield Camo was developed specifically for the oil and gas industry by a company that's an integral player in the field. We're thrilled to be working with them."
Products in the inaugural line will include men's workwear and hunting items; youth; and toddler selections. The Oilfield Camo pattern reflects the pride of the oil and gas industry and provides effective camouflage for the outdoors. Flame-resistant (FR) product will also be included in the line.
"We're proud to work with Walls, a company that is a leader in workwear and camouflage hunting gear," said Mark Lipari, Founder of Oilfield Camo. "Oilfield Camo was created from a dual interest in the outdoors and the oil and gas industry. Walls is a great fit for our brand and a logical next-step into the apparel category for us."
The initial marketing and retail availability of Walls Oilfield Camo is slated for Fall 2014 and is intended for use both on the job and while hunting.
For more information, visit www.walls.com or www.oilfieldcamo.com.
About Williamson-Dickie Mfg. Co.
Williamson-Dickie Mfg. Co. is the world's leading provider of authentic work apparel, specializing in innovative performance work wear since 1922. The company offers premium quality products at an unmatched value across a vast assortment of apparel, footwear, and licensed goods in more than 100 countries. Williamson-Dickie operates through wholly-owned affiliates in the United States, Canada, Mexico, Europe, China, Japan and the Middle East; exclusive licensees and distributors in Africa and the Asia Pacific region; and under the Dickies®, Workrite®, Kodiak®, Terra®, Walls®, Big Smith®, 10X®, Liberty® and Duxbak® brands. For more information, visit www.williamsondickie.com.
About Oilfield Camo
In these times when a large portion of the population has adopted a negative view of the oil and gas industry, Oilfield Camo Founder Mark Lipari hoped to clear up these misconceptions. He wants to make the public aware that the oil and gas industry has given much more to our environment, wildlife habitat conservation research and maintenance than it will ever take away. In designing the Oilfield Camo pattern, Lipari considered where people hunt. Drawing influence from his South Louisiana surroundings, he started with a color scheme that would be effective in hardwood, marsh, or any other surroundings. Rather than using bark, branches, or leaf patterns to break up the hunter's silhouette, Lipari chose oilfield icons such as rigs, platforms, crewboats, liftboats, helicopters, and other identifiable images to build a pattern that is both incredibly effective and meaningful as well. So whether you are hunting bucks in a hardwood bottom, chasing ducks through the Louisiana swamps, or boarding a crew boat on your way offshore, Oilfield Camo is YOUR pattern. Oilfield Camo. It's not just a pattern... It's a way of life!
Alan Burks
Williamson-Dickie Mfg. Co.
Walls Brands
aburks@dickies.com
817-810-5722
