Vonage Sharpens Customer Acquisition with TARGUSinfo
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Broadband telephone leader keeps interested prospects from slipping away with TARGUSinfo On-Demand Verification services
VIENNA, Va., March 21 -- Vonage, one of the nation's largest providers of broadband telephone services, is adding a new layer to its customer-acquisition strategy with On-Demand VerificationSM services from TARGUSinfo. The services enable Vonage to capture the precise name and address information for each prospective customer so it can follow up with a personalized direct mail piece.
Vonage chose TARGUSinfo in 2006 for the unique precision of its Caller Name Services. The telecommunications provider recently started using TARGUSinfo services to make sure that it can remarket to prospective customers who call but don't immediately subscribe. Vonage also uses TARGUSinfo services to make sure it has the most current phone-number information available for leads that come through other channels.
"Vonage has relied on TARGUSinfo to provide industry-best Caller ID that has helped us to promote customer satisfaction," said Vonage CEO Mike Snyder. "Our new TARGUSinfo services are providing prime opportunities to acquire customers who have already shown an interest in our marketing."
"Vonage has done a tremendous job of popularizing broadband phone service with attention-grabbing marketing," said Kim Garner, TARGUSinfo Vice President of Product Marketing. "TARGUSinfo helps Vonage increase the return on the millions of dollars it spends to promote its brand and get consumers to call by enabling them to follow up with these interested prospects."
TARGUSinfo, the trusted source for name, phone and address data, has recently become the leading provider of caller name information for the nation's broadband (cable voice and voice over IP) providers. Including Vonage customers, TARGUSinfo delivers Caller Name Services to approximately 75 percent of the roughly 10 million U.S. cable voice and VoIP subscribers, according to industry statistics and proprietary TARGUSinfo information.
For more information, visit the TARGUSinfo team at Suite Marriott Willow Glen I at VON on March 20-22 in San Jose, Calif. Or visit TARGUSinfo.com/marketing
About Vonage
Vonage (NYSE:VG) is a leading provider of broadband telephone services with over 2.2 million subscriber lines. Vonage's award-winning technology enables anyone to make and receive phone calls with a touch tone telephone almost anywhere a broadband Internet connection is available. Vonage offers feature-rich and cost-effective communication services that offer users an experience similar to traditional telephone services.
Vonage's Residential Premium Unlimited and Small Business Unlimited calling plans offer consumers unlimited local and long distance calling, and popular features like call waiting, call forwarding and voicemail . for one low, flat monthly rate. Vonage's service is sold on the web and through national retailers including Best Buy, Circuit City, Wal-Mart Stores Inc. and Target and is available to customers in the U.S., Canada and the United Kingdom. For more information about Vonage's products and services, please visit http://www.vonage.com/
Vonage Holdings Corp. is headquartered in Holmdel, New Jersey.
About TARGUSinfo
TARGUSinfo is the leading provider of On-Demand DataSM services for telecommunication providers and other consumer-facing businesses. Its unique identification, verification and location services enable telecommunication providers, call-center operators, retailers, Web-based marketers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit www.TARGUSinfo.com or call 800.6.TARGUS (800.682.7487)
Source: TARGUSinfo
CONTACT:
Pete Simpkinson,
TARGUSinfo,
+1-703-272-6200,
pr@TARGUSinfo.com
Karen Pantinas,
Beaupre & Co. Public Relations,
+1-603-559-5836,
kpantinas@beaupre.com, for TARGUSinfo
Web site:
http://www.targusinfo.com/
http://www.targusinfo.com/marketing
http://www.vonage.com/
