Vodafone UK Partners with Novarra to Bring Mobile Internet to its Customers

Industry's first integrated portal, search and Internet service across 150+ handsets

CHICAGO, June 13 - Novarra, the leading provider of next-generation mobile Internet platforms and services, announces that its Vision(TM) server version 6.5 is the content transformation platform used by Vodafone UK's Vodafone Mobile Internet service. Vodafone UK customers can now access the breadth of the Internet with a rich mobile user experience, without requiring a change to their existing handsets.

Novarra has worked with Vodafone UK to present consumers with a customized seamless integration of portal, search and the Internet. This simple and intuitive service will be immediately available to millions of Vodafone customers.

From the outset, the service will be available on more than 150 Vodafone UK handsets through the Vision platform that fully supports the range of industry handsets and WAP or HTML browsers. Vodafone Mobile Internet customers can now select the "www" tab or the Google search field for a rich web experience powered by Novarra's transformation solution.

Novarra's Vision server automatically transforms the web to fit handset specific capabilities such as screen and memory and dramatically reduces mobile network bandwidth required to support rich Internet traffic. This delivers optimal speed, presentation, usability and content quality across mass-market handsets and high-tier handsets with full HTML browsers.

The service delivers a customized, integrated navigation experience that links the portal with the Internet. Advanced features like Snapshot(TM) zoom and enhanced content prioritization provide visual richness and speed, while minimizing the number of clicks for each consumer web session. Other capabilities include full support for WAP, Mobile Favorites and personalization features.

"Vodafone live!'s success has been due to the breadth of content and user experience. Vodafone Mobile Internet is the next step in satisfying consumer demand," said Al Russell, Head of Mobile Internet & Content at Vodafone UK. "We firmly believe that an intuitive user experience is the cornerstone of consumer uptake and usage. After extensive testing and evaluation, we chose to partner with Novarra for the most advanced user experience combined with the platform scalability and performance we require."

"Our partnership with Vodafone UK represents a critical tipping point in the uptake of true mobile Internet. There is clear demand from a very large population of users," stated Bruce Simpson, COO at Novarra. "Our global operator deployments provide valuable insights into consumer usage patterns and portal integration. Mobile and desktop web usage are similar but there are differences. The 'long tail' represents more than 70% of the traffic but mobile-relevant usage is also emerging."

Novarra's innovative server-based architecture for Internet and portal services has gained broad industry acceptance and proven consumer adoption. Designed specifically for rich Internet content, it dramatically reduces network bandwidth and equally supports mass-market and high tier handsets. Novarra's Vision server platform is the most advanced carrier-grade solution for content transformation, combining the benefits of content adaptation, payload reduction, acceleration and optimization in a single platform. With open standards, operators are able to integrate with existing portal, network and billing infrastructure within weeks.

Novarra's full browsers and micro-clients provide industry leading performance and mobile usability across open-OS handsets.

About Novarra

Novarra is the leading provider of high performance next-generation wireless platforms for operators and content providers to create new Internet-based services and revenue streams. Novarra developed the industry's first server-client architecture for web content transformation and network optimization designed for mass-market, high volume mobile consumer deployments. Operators select Novarra's open standards-based platforms to deliver a superior mobile user experience for services like full rich web, search, premium portals and personalization. Successful commercial deployments over 5 years on both 2.5G and 3G have established significant consumer satisfaction and uptake. http://novarra.com/

For more information:

Annie Woodhead / Alexis Dalrymple
Hotwire PR
annie.woodhead@hotwirepr.com / alexis.dalrymple@hotwirepr.com
+44 (0) 207 608 4664 / +44 (0) 207 608 4685

North America:
Doug Haslam
Topaz Partners
+1 (781) 404 2419

Vodafone UK Consumer Press Release

http://www.vodafone.com/start/media_relations/news/local_press_releases/uk_pre ss_releases/2007/vodafone_mobile_internet.html

Source: Novarra

Web site: http://novarra.com/

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