Visual Sciences' HBX Analytics Provides Kennametal with Detailed Data Analysis to Support and Guide Online Business Campaigns
Share:
Global supplier of materials for metalworking, mining, construction, energy and manufacturing chooses HBX for its ability to address Web analytics needs now and well into the future
SAN DIEGO, Nov. 27 -- Visual Sciences, Inc. (formerly known as WebSideStory, Inc.) (NASDAQ:VSCN), a leading provider of real-time analytics applications, today announced that Kennametal Inc. (NYSE: KMT), a leading global supplier of tooling, engineered components and advanced materials consumed in production processes, has deployed Visual Sciences' HBX(TM) Analytics to provide the data analysis and metrics to help guide its new e-commerce strategy. A global company with operations in more than 60 countries and approximately 14,000 employees worldwide, Kennametal's customers range from small machine shops to the largest commercial jet manufacturer in the world. Kennametal required a scalable and robust Web analytics solution with a comprehensive set of reports that will grow with the company's e-commerce and search engine optimization (SEO) initiatives. The insights gained by using HBX Analytics have enabled Kennametal to refine and ramp-up its e-commerce strategy with better site navigation, more user-friendly content and a newly designed product catalog.
"While consumer-oriented companies quickly adopted Web analytics as a best practice, an increasing number of B-to-B organizations are now realizing the value of optimizing e-business processes based on analysis derived from Web analytics solutions," commented Jim MacIntyre, chief executive officer of Visual Sciences. "We commend Kennametal as a forward-thinking company that is leveraging HBX to optimize B-to-B Web site performance."
The HBX Report Builder module enables Kennametal to develop customized reports that reveal deeper, more granular data from site visitor behavior and distribute that information to a broad range of business users via standard spreadsheets. The HBX Active Segmentation module allows any number of visitor session characteristics to be combined to create segments directly from the HBX user interface. These visitor segments are then used by Kennametal to better target their online marketing activities and Web site content.
HBX Analytics also provides the ability to measure key performance indicators (KPIs) within its interactive dashboards, empowering Kennametal's global e-business personnel and management with the intelligence needed to make educated decisions that significantly impact the success of their site. The reporting modules and dashboard feature provide Kennametal with insight into site traffic and its source, key search terms, numbers of new and return visitors, site abandonment statistics and related site visitor information, such as how much time is being spent on the company's Web site and specifics on the use of Kennametal's secure e-commerce page and related conversion rates.
"There are several reasons we chose Visual Sciences' HBX Analytics, including the outstanding service and support they have provided to our team, which has gone above and beyond what other analytics vendors in this space offered," said Andrew Carpentier, director of global e-business. "HBX is a key component in our overall e-business strategy to drive increased traffic to our Web site, improve user experience, increase brand visibility and ultimately increase product sales. We're a process- and metrics-oriented company, so HBX is a perfect fit with how we do business and we believe it will be integral to helping us accomplish our business goals."
HBX Analytics delivers the fundamental reporting and analysis capabilities required by companies to optimize their online business. HBX is a cost-effective, easy-to-use, on-demand solution that helps organizations achieve quick success through straightforward implementation, access to comprehensive training and dedicated support. HBX includes a variety of interfaces tailored to meet user needs and simplifies the reporting and analysis process to drive success within an organization.
About Kennametal Inc.
Kennametal Inc. (NYSE:KMT) is a leading global supplier of tooling, engineered components and advanced materials consumed in production processes. The company improves customers' competitiveness by providing superior economic returns through the delivery of application knowledge and advanced technology to master the toughest of materials application demands. Companies producing everything from airframes to coal, from medical implants to oil wells and from turbochargers to motorcycle parts recognize Kennametal for extraordinary contributions to their value chains. Customers buy over $2.4 billion annually of Kennametal products and services -- delivered by our approximately 14,000 talented employees in more than 60 countries -- with almost 50 percent of these revenues coming from outside the United States. Visit us at www.kennametal.com.
About Visual Sciences
Founded in 1996, Visual Sciences, Inc. (formerly known as WebSideStory, Inc.) (NASDAQ:VSCN) is a leading provider of real-time analytics applications. The company's analytics applications, based on its patent pending on-demand service and software platform, enable fast and detailed analytics on large volumes of streaming and stored data. Approximately 1,590 enterprises worldwide rely on the answers delivered by these applications to provide them with actionable intelligence to optimize their business operations. The company provides real-time analytics applications for web sites, contact centers, retail points-of-sale, messaging systems and the intelligence community. In addition, the company's line of analytics-driven offerings leverages its analytics technology to automatically optimize Web sites and related marketing applications. Visual Sciences flexible technology platform, Visual Sciences Technology Platform 5(TM) , allows the company to rapidly introduce tailored solutions to meet its clients' needs. Visual Sciences is headquartered in San Diego, Calif., and has East Coast offices in Herndon, Virginia and a European headquarters in Amsterdam, The Netherlands.
For more information contact Visual Sciences. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: www.visualsciences.com.
FCMN Contact: skelly@jhg.com
Source: Visual Sciences, Inc.
CONTACT: Liya Sharif, lsharif@jhg.com, or Patty Ladegaard, pladegaard@jhg.com, both of JHG-Townsend for Visual Sciences, +1-858-457-4888
Web site: www.visualsciences.com/
http://www.kennametal.com/
