VinGardeValise® Introduces New Innovations for Wine Travel Industry

Newly appointed VinGardeValise CEO & President will introduce an innovative brand refresh and this year's product lineup at the 2018 International Travel Goods Show in Las Vegas

LAS VEGAS - FEBRUARY 24, 2018 - VinGardeValise® eagerly announces its presence at the 2018 International Travel Goods Show. The show marks a new phase for the well-established specialty luggage brand. Empowered by new leadership, an upcoming brand redesign, and the anticipated arrival of new products in mid-2018, VinGardeValise is cementing its status as the authority on wine, spirits, and beer travel. VinGardeValise will showcase these initiatives at the trade show in Las Vegas.

Based in New Mexico, VinGardeValise holds a standard of excellence within the wine industry. Barry Wax, founder and longtime wine industry businessman, traveled the world for three years testing the original VinGardeValise model. This devotion to creating a product equally suited to both casual consumers and wine enthusiasts alike remains paramount to the company’s next steps.


VinGardeValise named Marlene Hulten as the new CEO & President in January of this year.

“I couldn’t be more thrilled to be joining the VinGardeValise crew and teaming with Barry to continue to drive even more innovation into our patented portfolio and expand our channel operations worldwide,” said Marlene Hulten, President & CEO, Line Sales LLC. “The overwhelming response from the end-user, wineries and commercial leaders in the wine accessory market has been fantastic. I look forward to developing new partnerships in the luggage, travel and tourism industries to enhance the way the world travels with wine.”

Ms. Hulten comes to VinGardeValise from the IBM Corporation with over 20 years of sales, marketing and business development experience. She also has worked for more than a decade with small business startups and brings her energy and passion for improving the customer experience through value, service and client relations.

Ms. Hulten brings these skills with her as she steers VinGardeValise into the next phase of growth.


VinGardeValise will be introducing an innovative brand refresh with the launch of a new website in late March. The redesign will feature a modern, elevated look to match the lifestyle of its consumers. The site will showcase the products’ versatility and globality through aspirational video, dynamic imagery from wine regions around the world, and real-life product reviews from consumers and publications. These innovations will yield a quick-loading site that is well-suited to both mobile and desktop visitors.


The newly redesigned site will pave the way for the launch of the third suitcase size in the VinGardeValise portfolio. Current products include the VinGardeValise® Grande 04 and the VinGardeValise® Petite 02, which hold 12 bottles and 8 bottles, respectively. Mid-2018 will bring the much-anticipated arrival of the VinGardeValise® Piccola, a six-bottle suitcase, reflecting the versatility of the VinGardeValise suitcase line. The customizable and removable inserts, much like the variety of suitcase sizes, illustrate the brand’s ability to serve a wide-ranging audience of wine, beer, and spirits lovers.

Discover VinGardeValise and all its unique features at the 2018 International Travel Goods Show in Las Vegas at Booth 1129 from February 27 - March 1, 8:30 a.m. to 5:30 p.m. on Tuesday and Wednesday, and 8:30 a.m. to 3:00 p.m. on Thursday.

Overview of VinGardeValise® at the 2018 International Travel Goods Show:
Who - VinGardeValise® - CEO & President Marlene Hulten
What - Exhibiting products at the 2018 International Travel Goods Show
When - The show will be open to the trade from February 27- March 1
Where - Booth #1129, Las Vegas Convention Center, 3150 Paradise Rd., Las Vegas, NV 89109


VinGardeValise empowers wine lovers, collectors, and aficionados alike to savor their favorite varietals at home or away. It is its passion for the “bottled poetry” inside your luggage that drives its dedication to innovation. Let the VinGardeValise be your wine’s best advocate.

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