Video Server Software supports addressable advertising.
Press Release Summary:
MediaHawk® is compliant with SCTE-130 standard, supporting unified platform for addressable advertising, providing inventory and placement definitions, while merging content and subscriber metadata for targeting zones, or, in unicast environment, for targeting individuals. Addition of play list support to MediaHawk video server supplies an end-to-end solution supporting targeted ad insertion, ad bumpering, and ad replacement.
Original Press Release:
Concurrent Announces New MediaHawk® Software Release
Addition of Play List Support Allows Video Server Flexibility for Advanced Advertising
ATLANTA, Jan. 5 / / - Concurrent (NASDAQ:CCUR), a worldwide leader in real-time Linux-based computing technologies, announced today a new software release for its MediaHawk line of video servers. The release is SCTE-130 compliant and features many new functionality and capacity enhancements, most notably play list support enabling advanced advertising.
"Integrating advanced advertising applications with the on-demand delivery framework using the SCTE standards allows operators to use ad-generated revenue to fund the launch of new services such as time-shifted television and network-based DVR," stated James Brickmeier, Concurrent vice president of product line management. "Our newest version of MediaHawk software provides Concurrent customers the flexibility needed to quickly upgrade their existing systems and prepare for emerging on-demand advertising initiatives such as those being led by Canoe Ventures."
The SCTE-130 standard supports a unified platform for addressable advertising, providing inventory and placement definitions, while merging content and subscriber metadata for targeting zones - or, in a unicast environment, for targeting individuals. Concurrent has already upgraded many of its Everstream data collection and management products to comply with SCTE- 130 standards. With the addition of play list support to the MediaHawk video server, Concurrent can now supply an end-to-end solution supporting targeted ad insertion, ad bumpering and ad replacement.
The new MediaHawk software release also includes client interface protocols supporting ETV/EBIF, web client and tru2way(TM) platforms. These interface protocols enabled recent interoperability trials at CableLabs®, where Concurrent demonstrated collaborative solutions with BIAP, INVIDI and This Technology.
Other features included in the latest MediaHawk software release include:
- NGOD and ISA compatibility, ensuring compatibility between VOD component vendors
- Improved stream, storage and ingest density
- 2,400 SD streams per MediaHawk 4500
- 120 SD channels per Real Time Pitcher / Catcher
- 3,300 SD hours of content per MediaStore(TM) 2000
- HTTP progressive download in support of IPTV and Internet-based video applications
- Tiered asset management (TAM) optimizing content placement within a storage complex based on content usage patterns
- Enhanced support of time-shifted television
- Greater flexibility in providing multiple trick mode speeds
- RTP encapsulation/DVB retransmission allowing greater quality of service in lower quality network environments
The newest release of MediaHawk software is available for order now, with shipments scheduled to start in January 2009. It is compatible with Concurrent's MediaHawk 4000 and 4500 video servers.
About Concurrent
Concurrent (NASDAQ:CCUR) is a leading provider of real-time Linux-based computing technologies for commercial and government markets. Industries served include cable and telecommunications providers, defense and aerospace contractors, automotive manufacturers and financial institutions. For over 40 years, Concurrent's best-of-breed products have enabled a range of time- critical solutions including: modeling and simulation, high speed data acquisition, visual imaging, low latency transaction processing and on-demand television. Concurrent's on-demand products are utilized by major service providers in the cable and IPTV industries to deliver, monitor and measure video-on-demand (VOD) and other interactive television applications, and support over 32 million digital subscribers worldwide. Concurrent is a global company with regional offices in North America, Europe, Asia and Australia, and has products actively deployed in more than 26 countries. Concurrent's products and services are recognized for being uniquely flexible, comprehensive, robust and reliable. For more information, please visit www.ccur.com
Concurrent Computer Corporation, its logo and Everstream and its logo are registered trademarks of Concurrent Computer Corporation. All other Concurrent product names are trademarks of Concurrent while all other product names are trademarks or registered trademarks of their respective owners. Linux® is used pursuant to a sublicense from the Linux Mark Institute.
Source: Concurrent
Web site: www.ccur.com/
