Video Illustrates Revolutionary Electroceramic Coating Processing


Rocky Hill, Conn. - April 7, 2009... A new video from Henkel Corporation illustrates the step-by-step process and the end-user benefits of a revolutionary multifunctional electroceramic base coating technology, Alodine® EC2(TM). The video is available online at www.alodineec2.com.

Alodine EC2 ElectroCeramic Coating technology reduces parts processing costs and provides exceptional corrosion, temperature, chemical and abrasion resistance on aluminum, titanium, aluminum alloys and other light metal parts. This high temperature-resistant coating is designed to extend the life of parts exposed to harsh and corrosive operating conditions, delivering titanium ceramic toughness and durability on lower cost substrates. Alodine EC2 exponentially improves the corrosion resistance and performance of marine engines, plumbing and HVAC equipment, automotive components, appliances, cookware, and a variety of other industrial parts exposed to moisture, fuel, oil and other environmental contaminants.

The video is broken down into eight individual sections. Section 1: The Challenge outlines the need for improved coatings that deliver better longevity for light metal substrates in harsh environments. Section 2: The Solution explains the science behind the ElectroCeramic Coating process. Section 3: The Benefits makes the case for switching to ElectroCeramic Coating. Section 4: The Coating Process illustrates the environmentally responsible six-step Alodine EC2 process versus 16-step traditional coatings.

Section 5: Why Henkel? describes the technical support and overall experience that Henkel brings to its customers. Section 6: Build or Buy discusses in-house and outsourced methods of incorporating ElectroCeramic Coating processes into a manufacturing operation. Section 7: Licensed Process Centers provides information on the independently operated coating facilities available to coat parts. Section 8: The Finish Line summarizes the corrosion resistance benefits of ElectroCeramic Coating technology.

To view the video online, visit the Alodine EC2 website at www.alodineec2.com. DVD copies of the video are available by completing the form on "contact us" page of the website, or by calling 1-866-332-7024, option 6.

For more than 130 years, Henkel has been a leader with brands and technologies that make people's lives easier, better and more beautiful. Henkel operates in three business areas - Home Care, Personal Care, and Adhesive Technologies - and is ranked among the Fortune Global 500 companies. More than 60 percent of Henkel's sales are in fast-moving consumer goods, while the industrial business accounts for almost 40 percent of the company's total sales. In fiscal 2008, Henkel generated sales of 14,131 million euros and adjusted operating profit of 1,460 million euros. Our more than 55,000 employees worldwide are dedicated to fulfilling our corporate claim, "A Brand like a Friend," and ensuring that people in more than 125 countries can trust in brands and technologies from Henkel.

Contact:

Paula Zakrzewski Shepard

Phone: 860-228-8056

MAILTO:imageinkpr@aol.com

Henkel Corporation

1001 Trout Brook Crossing

Rocky Hill, CT 06237

Phone: 860-571-5100

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