Vertica Teams with HP and Red Hat to Deliver Breakthrough Specialized Analytics Solution


ANDOVER, Mass., Nov. 6 - Vertica Systems has teamed with HP and Red Hat to deliver a breakthrough software/hardware bundle for managing analytic data marts - faster and more economically than has been done with earlier generation appliances based on proprietary hardware. The solution opens new analytical possibilities for companies of any size that have large, fast-growing data stores of critical business information such as call detail records (CDRs), stock quotes, customer service history, clickstream logs, radio frequency identification (RFID) and more.

The solution includes the HP BladeSystem c3000, Red Hat Enterprise Linux, and the column-oriented Vertica® Database and will be configured and delivered through HP channel partners. The system lets companies conduct near-real-time and ad hoc queries on large volumes of data in seconds to capitalize on key business opportunities as they occur.

Vertica is responding to growing customer demand for more efficient, flexible ways to access and analyze information. VMS, the integrated media intelligence service industry leader, provides comprehensive media and advertising analysis based on millions of ads, published articles and hours of TV and radio broadcast news to its clients. "Fast, accurate data queries are essential to our business model and key to delivering the integrated media intelligence solutions our clients require," said Gerry Louw, CIO at VMS(http://vmsinfo.com/). "To respond to our customers' needs, VMS requires data mart solutions that are fast, compact and standards-based so they are easy to deploy and maintain. The solution from Vertica, HP and Red Hat will deliver the performance and cost benefits we need to support our client base."

The new system aims to solve the longstanding problem many companies face with data marts that have become too big and too inflexible to provide business people with the access they need to analytical information, especially on an ad-hoc basis. Until now, these companies have been forced to adopt stopgap measures. They now have an alternative, scalable data mart solution that combines industry-standard hardware, a reliable open-source operating system and a revolutionary column-oriented database management system that enables the solution to execute complex queries on terabytes of data more than 30 times faster than proprietary appliances. Additionally, it provides seamless incremental scaling and standards-based management that requires no proprietary software training or expense.

"Companies increasingly need to compete based on their ability to quickly turn large amounts of data into actionable information," said Dan Vesset, vice president Business Analytics research with industry analyst firm IDC. "This solution matches up well against four critical factors IT departments typically look for as they undertake important BI initiatives: technology fit into existing infrastructure, simplicity in deployment and maintenance, cost, and most importantly, faster response times to business decision-makers' queries."

Getting a fast read on critical data
"By working with Vertica and Red Hat, we can help mainstream companies capitalize on information to achieve better business outcomes," said Carl DCosta, director, horizontal solutions, Technology Solutions Group, HP. "This solution complements our business intelligence portfolio, which includes HP Neoview, our flagship next-generation enterprise data warehousing platform."

Breakthrough data compression capabilities in the Vertica Database software enable the HP BladeSystem c3000 to fit as much as 10TB of user data on the system's 3TB of disk space, which helps make the solution very affordable for tera-scale data marts. As new and improved server and storage blades become available from HP, they can be "hot-swapped" into the cluster. Vertica will incorporate them on-the-fly without requiring downtime or database changes.

"Often ad hoc or real-time queries are extremely tedious for many companies to handle as only skilled database administrators are able to resolve the issue," said Mindy Anderson, Director of Software Ecosystem, Red Hat. "This pre-configured solution solves those problems in a cost-effective way since it is designed to run out of the box, using industry standard servers, open standards-based Red Hat Enterprise Linux and a next-generation database that efficiently compresses data and speeds queries."

Another key advantage of the solution is that it supports mixed workloads, meaning it can multitask between such processes as loading and querying, or ad hoc and standard reporting. That is a significant benefit over databases that suffer latency and bottlenecks in query performance during data loading operations.

Availability
The Vertica data mart solution is immediately available. For additional information, visit http://vertica.com/tera-mart.

About Vertica
Vertica Systems is the market innovator for affordable, high-performance database management systems. Co-founded by database research and technology pioneer Dr. Michael Stonebraker and startup veteran Andy Palmer, Vertica has developed blindingly fast database technology for storing and querying very large databases using industry-standard hardware. With its unmatched scalability, flexibility and ease of use, Vertica's solution will bring corporate database architectures into the 21st century. Vertica is headquartered in Andover, Mass. and is backed by Bessemer Venture Partners, Highland Capital Partners, Kleiner Perkins Caufield & Byers, and New Enterprise Associates. For more information, visit the company's Web site at www.vertica.com/.

CONTACT:
Ed Marshall of Beaupre & Co. Public Relations,
+1-603-559-5816,
emarshall@beaupre.com

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