USB 2.0 Flash Media Readers promote throughput, flexibility.

Press Release Summary:



Suited for consumer electronics and computing applications, USB2240 and USB2250 Hi-Speed USB 2.0 controllers offer read and write support for 24 Flash media formats and help reduce bottlenecks with throughput speeds to 35 Mb/s. Series USB2240 uses multiplexed Flash media interfaces in 36-pin QFN package, while USB2250 comes in 128-pin VTQFP and supports simultaneous access to different Flash media formats. Both fully integrated, single-chip solutions support -40 to 85°C operation.



Original Press Release:



SMSC Announces USB 2.0 Flash Media Readers for High-Performance Multimedia and Computing Applications



EMBEDDED SYSTEMS CONFERENCE, SAN JOSE, CA - April 15, 2008 - SMSC (Nasdaq: SMSC), a leading semiconductor company providing innovative system solutions spanning analog, digital and mixed-signal technologies, today announced two new families of USB 2.0 Flash media readers designed to enable greater throughput and flexibility in consumer electronics and computing applications. The USB2240 and USB2250 Hi-Speed USB 2.0 controller families support a wide range of Flash media cards with improved data transfer performance, delivering higher data throughput and catering to new high speed formats.

The popularity of USB 2.0 makes the technology a preferred interface for removable storage media in consumer electronics and computing platforms. SMSC's new generation of USB Flash media controllers reduce bottlenecks with throughput speeds up to 35 MB/s - nearly twice as fast as previous generations of SMSC Flash media controllers. This bandwidth increase enables a host of rich-content applications, including streaming video, fast multimedia file transfer and higher performance of computing technologies like ReadyBoost(TM) for Windows Vista®. In trials using ReadyBoost, a technology that employs external Flash memory to boost performance in the Vista operating system, SMSC's new Flash media readers delivered significantly better performance than systems without high-performance Flash media readers.

The USB2240 and USB2250 were designed to improve performance of Hi-Speed Flash media types such as MemoryStick PRO-HG(TM), Secure Digital(TM) (SD), 8-bit MultiMedia Card(TM) (MMC) and CompactFlash® (CF) UDMA, but are capable of supporting all popular Flash formats in a single device. With read and write support for 24 popular Flash media formats, including CompactFlash, SecureDigital, SmartMedia(TM) (SM), Memory Stick(TM) (MS), xD-Picture Card(TM) (xD) and Multimedia Card families, the new product families support virtually any applications that need to support Flash media cards. In addition, the USB2250 can also read different Flash media formats simultaneously, adding even more flexibility for end-user applications.

"The USB2240 and USB2250 USB Flash media controller families are the latest members of a proven, successful product line from SMSC," said Mark Bode, Vice President of Connectivity Marketing at SMSC. "With improved performance, support for new card formats and optimizations specific to targeted applications, these new product families demonstrate SMSC's ongoing commitment to leadership in USB connectivity."

Like many USB connectivity solutions from SMSC, the USB2240 and USB2250 families are fully integrated, single-chip solutions optimized for high performance applications, such as notebook/desktop computing, consumer audio/video equipment, portable consumer electronics, set-top boxes, printers, digital TVs and PC monitors. The USB2240 family, designed with space and cost efficiency in mind, offers an ultra-compact solution using multiplexed Flash media interfaces to deliver superior performance in a 36-pin QFN package for price-sensitive consumer electronics. The USB2250 is a full-featured Flash media reader and writer, with dedicated Flash media interfaces, in a 128-pin VTQFP package to support applications requiring access to multiple Flash media types concurrently.

SMSC's USB2240 and USB2250 families include industrial temperature qualified devices supporting -40° to 85° Celsius, which enables improved thermal characteristics that are required for many embedded applications.

These new products will be demonstrated in SMSC's booth #2126 at the Embedded Systems Conference in San Jose, April 15-17, 2008.

About SMSC:
Many of the world's most successful global technology companies rely upon SMSC as a go-to resource for semiconductor system solutions that span analog, digital and mixed-signal technologies. Leveraging substantial intellectual property, integration expertise and a comprehensive global infrastructure, SMSC solves design challenges and delivers performance, space, cost and time-to-market advantages to its customers. SMSC's application focus targets key vertical markets including consumer electronics, automotive infotainment, PC and industrial applications. The Company has developed leadership positions in its select markets by providing application specific solutions such as mixed-signal embedded controllers, non-PCI Ethernet, ARCNET, MOST® and Hi-Speed USB.

SMSC is headquartered in Hauppauge, New York with operations in North America, Asia and Europe. Engineering design centers are located in Arizona, New York, Texas and Karlsruhe, Germany. Additional information is available at www.smsc.com.

SMSC is a registered trademark of Standard Microsystems Corporation. Product names and company names are trademarks of their respective holders.

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