Usability Software optimizes mobile Internet experience.
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Press Release Summary:
Mobile web and multimedia platform, Vision(TM) v7.0, brings handset Internet experience closer to that of desktop via server and micro-clients and includes support for advertising. Along with Web 2.0 content support, scalable solution includes functionality for content adaptation and reduction, acceleration, optimization, real-time multimedia transformation, and filtering. Micro-clients and browsers (Java, BREW, C++) promote mobile usability.
Original Press Release:
Novarra Raises the Bar for Mobile Internet Experience With Vision(TM) Platform Version 7.0
Commercially Proven to Drive Uptake and Usage
BARCELONA, Spain, Feb. 13 -- Novarra, the Internet Mobility(TM) company, announces commercial availability of the latest version of its Vision(TM) mobile web and multi-media platform. This new release brings the experience of accessing the internet on handsets even closer to that of the desktop and includes advanced support for advertising. Version 7.0 includes significant enhancements to both server and micro-clients comprising desktop-like content and viewing capabilities, comprehensive Web 2.0 content support (such as video streaming) and user interface breakthroughs in speed and navigation. Version 7.0 is shaped by extensive consumer usage data from Novarra's commercial deployments as well as the demand from operators and content providers to drive revenues and consumer uptake. 3 Hong Kong has upgraded to Version 7.0 server and micro-clients for its groundbreaking 3Xplorer mobile internet and video service, and Turkcell has deployed the Version 7.0 server to deliver mobile internet to more than 22 million consumers.
The Vision platform is a proven, scalable solution for next-generation content and services which delivers the benefits of content adaptation, content reduction, acceleration, optimization, real-time multimedia transformation and filtering. Novarra's micro-clients and browsers (Java, BREW and C++) provide industry leading performance and mobile usability. Operators and internet brands can deploy Vision servers for web and/or media on a single platform to support mobile usage, next generation portals, advertising, video, and location services. The Vision platform is commercially available in Linux, Windows, and Solaris implementations.
"The global popularity of the internet and social networking is driving demand for the Vision platform that brings scalable, cost-effective internet access to millions of mobile users," said Randy Cavaiani, VP of Product Management and Marketing at Novarra. "Operators and web businesses recognize that mobile consumers understand the value of a superior experience in anytime, anywhere access to the breadth of the web."
Core Internet Content and Experience
The growing usage of web 2.0 applications such as Facebook and MySpace has made it necessary for mobile internet service offerings to include support for technologies such as video streaming and Flash. Version 7.0 includes enhancements to core content processing, delivery and speed in addition to new features.
Supported on third party browsers and Novarra micro-clients:
-- Real time streaming video and audio from the web
-- Flash and AJAX support v1.0
-- Video and picture upload
-- Enhancements to content compaction algorithms and mobile content support
-- Dynamic JavaScript support across all phones
-- Compression and optimization for laptops
-- Enhanced language support for more than 20 languages
Supported on Novarra micro-clients:
-- In-line playback of streaming video with embedded controls
-- Picture album
Mobile Usability
Usage data from global commercial deployments show that speed and usability are key drivers of consumer uptake. Version 7.0 includes comprehensive enhancements that extend Novarra's leadership in this area. These features are in addition to SmartScroll(TM), SmartNav(TM) Snapshot(TM) and Mobile Dashboard(TM), which form part of the core platform.
Supported on third party browsers and Novarra micro-clients:
-- Speed and usability for internet capable HTML browsers including iPhone
-- Content prioritization enhancements and user personalization
-- Customizable toolbars and navigation icons
-- Widget and mash-up support
-- Location and presence enablement across all handsets
-- Enhanced dynamic folderization
-- User selectable Mobile Dashboard(TM)
-- Advanced Find
Supported on Novarra micro-clients:
-- Virtual mouse for improved navigation
-- Tabbed interfaces
-- Integration with on device portals
-- Password vault
-- Text auto-completion
Mobile Advertising Enhancements
Operators and content providers see mobile internet usage as a key driver for mobile advertising which is a new revenue stream to monetize growing portal and internet traffic. Version 7.0 includes support for:
-- Dynamic delivery of advertising using multiple mechanisms in multiple formats
-- Context-based ad delivery
-- Reporting and tracking capabilities by page impression and click-through
-- Open advertising APIs
Vision Version 7.0 provides operators and content providers the most comprehensive support for internet technology, mobile handsets and mobile browsers. Novarra is showcasing Vision Server Version 7.0 at the Mobile World Congress 2008 (Hall 2, Ground Floor - Stand C63).
About Novarra:
Novarra, the Internet mobility company provides high performance mobile web platforms for operators and content providers to create new internet-based services and revenue streams. Novarra developed the first server-client architecture for web content transformation and network optimization designed for mass-market, high volume mobile consumer deployments. Novarra's open, standards-based platforms deliver a high quality mobile user experience for services like full rich web, search, premium portals, personalization and advertising. Global, commercial deployments over 5 years on both 2.5G and 3G networks have proven consumer satisfaction, uptake and increased data services revenue.
For more information:
Europe:
Ivana Farthing/ Alexis Dalrymple
Hotwire PR
ivana.farthing@hotwirepr.com
+44 (0) 207 608 4664
alexis.dalrymple@hotwirepr.com
+44 (0) 207 608 4685
North America:
Doug Haslam
Topaz Partners
Novarra@topazpartners.com
+1 (781) 404 2419
