UPM Raflatac Delivers UHF Tags to Future Communications Company Retail Store in Kuwait
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Item-level tagging of Nokia mobile phones and accessories results in cost savings of 25%
(UPM Raflatac, Tampere, March 27, 2008) - UPM Raflatac is supplying UHF EPC
Gen2 tags to Future Communications Company (FCC) based in the State of Kuwait. FCC is the main distributor of Nokia phones and accessories in Kuwait and runs more than 30 retail stores. The company is implementing RFID technology at item-level in its retail showroom in Kuwait City to improve customer service and maximize the efficiency of inventory management.
UPM Raflatac's DogBone tags are attached to mobile phone packages, while accessories are tagged with UPM Raflatac's ShortDipole and Belt products.
In addition to global functionality, these UHF tags provide security features (EAS) for anti-theft purposes. FCC has introduced intelligent shelves with RFID reader antennas that monitor the stock and provide automatic notification if stock levels fall below specified volumes. This results in fewer out-of-stock situations and increased sales, as RFID tagged items are easily located in the store or backroom.
FCC's customers benefit from the RFID technology with enhanced customer service and reduced checkout times: the entire contents of a shopping basket can be scanned in one go at the point of sale. RFID also opens new opportunities for special promotions and cross-sales, as FCC has RFID enabled loyalty cards in use.
"With RFID technology we're able to increase both our sales and customer satisfaction. We expect savings of over 25% in operational costs and an equal increase in revenue. FCC selected RFID tags from UPM Raflatac as they provide reliable performance from the backroom to the point of sale, and they are available in a number of sizes. In future we also plan to utilize RFID in our supply chain management to reap the benefits throughout the chain, from manufacturing onwards," says Mr Talal Al-Awadhi, RFID Specialist at Future RFID Company.
"UPM Raflatac has developed high-quality EPC UHF RFID tags for tagging consumer electronics at item-level. FCC's experiences show that RFID technology delivers substantial benefits to item-level applications where high value goods with short lifecycles are handled," says Mr Samuli Strömberg, Vice President of RFID Marketing at UPM Raflatac.
About UPM Raflatac
UPM Raflatac is at the global forefront in the development and high-volume production of HF and UHF radio frequency identification (RFID) tags and inlays. In addition, the company is a world-leading supplier of self-adhesive label materials for a wide variety of needs in product and information labelling.
UPM Raflatac, which forms UPM's Label Division, has around 2,700 employees and made sales of approximately EUR 1 billion in 2007. The company has a global service network consisting of 12 factories on five continents and a broad network of distribution and slitting terminals and sales offices worldwide. Further information is available at www.upmraflatac.com.
About Future Communications Company Global (FCCG)
Future Communications Company Global (FCCG) is the only holding company in the Middle East to engage in all types of communications activities. FCCG encompasses five specialized companies: FCC (Future Communications Company), which has been the authorized distributor of Nokia mobiles in the State of Kuwait since 1996 and has a widespread distribution network of 32 showrooms; FCCI (Future Communications Company International) specialized in executing and maintaining main infrastructure projects for communications systems and networks and situated in three states, namely Kuwait, Bahrain and UAE; MCC (Mobile service Center Company); FTI (Future Technology International); and Future RFID Company. www.fccg.com.kw
For more information please contact:
Mr Samuli Strömberg,
VP Marketing, RFID,
UPM Raflatac,
tel. +358 40 740 9588
Mr Talal Al-Awadhi,
RFID Specialist,
Future RFID Company,
tel. +965 2491 768 ext. 3222
