TrueAdvantage, Inc.'s Technology-Enabled Lead Generation for Financial Services Now Available on Salesforce.com's AppExchange


Salesforce.com Customers Can Deploy Solution Directly within Their Salesforce Implementations

SAN FRANCISCO, Oct. 9 -- salesforce.com Dreamforce Conference -- TrueAdvantage®, the industry's leading provider of technology-enabled lead generation solutions, and salesforce.com (NYSE:CRM), the market and technology leader in on-demand business services, today announced the availability of Technology-Enabled Lead Generation for Financial Services through salesforce.com's AppExchange, the world's first on-demand application directory. The solution provides their mutual commercial finance, investment advisory and hedge fund customers with actionable insights on likely purchases by companies and contacts based on business trigger events, and allows users to reach high-probability prospects early in their buying cycles. Technology- Enabled Lead Generation for Financial Services is immediately available for test drive and deployment at salesforce.com/appexchange under the "Industry Solutions, Financial Services" category. TrueAdvantage is also demonstrating the solution in Booths 427 and 504 at the salesforce.com Dreamforce Conference held October 8-11, 2006 at the Moscone Convention Center in San Francisco.

With Technology-Enabled Lead Generation for Financial Services, sales teams within commercial finance, investment advisory or hedge fund product organizations now have a resource for obtaining highly-qualified leads based on unique events. TrueAdvantage's patent-pending SmartTrigger(TM) technology automatically delivers qualified leads directly to the sales and research professional within their familiar Salesforce application. TrueAdvantage's SmartTrigger technology mines the Internet and thousands of business information sources to deliver results based on the user's ideal target profile and company events. Users can identify opportunities at the earliest possible point in a prospect's decision cycle gaining "first mover advantage," a highly coveted position that allows them to: proactively engage in new client acquisition opportunities ahead of their competition; boost the amount of managed assets and average service fees; and ultimately spend more time selling and less time researching. Additionally, by configuring multiple personalized SmartTrigger profiles using geography, industry and company attributes, financial services firms can optimize the leads they receive for their specific market segments and business focus.

"Our financial services customers have found events like new real estate projects and other business expansion triggers to be very useful in their client development activities," said Joe Petro, vice president of development and operations, TrueAdvantage, Inc. "Also, by making them aware of all new CFO appointments as they happen, we give salespeople a reason to call and start a new dialogue with firms in their territory that they're not currently servicing."

"TrueAdvantage's solution for financial services directly addresses the universal problem of finding new opportunities. With Technology-Enabled Lead Generation for Financial Services, our customers in the financial services industry now have a way to provide a flow of high-quality leads for their sales teams," said Matt Holleran, vice president, AppExchange partners, salesforce.com.

Technology-Enabled Lead Generation for Financial Services for AppExchange is one of more than 375 applications now available on the salesforce.com AppExchange, the world's first on-demand directory and sharing service, found at salesforce.com/appexchange.

Apex is salesforce.com's breakthrough new on-demand platform and programming language that is redefining what a multi-tenant on-demand application can be. Apex enables customers, developers and partners to build powerful new on-demand applications that go far beyond CRM, and for the first time, to write and run their own code hosted with the security, reliability, upgradeability and ease-of-use of salesforce.com's industry-leading multi- tenant service. Customers can use Apex to modify the core features and functionality of their Salesforce deployments for their unique business needs and quickly and easily integrate new applications and components from partners and developers. Without any infrastructure investment, developers can now build and run a virtually unlimited array of applications with unprecedented power to innovate with the same creative freedom as salesforce.com's own developers.

About TrueAdvantage

TrueAdvantage's innovative technology-enabled lead generation delivers timely and highly qualified true leads to sales professionals. Its patent- pending SmartTrigger technology enables salespeople at over 350 companies to contact the right person at the right time for the right reason. TrueAdvantage users spend more time in front of their prospects selling (instead of researching), gain first-mover advantage by reaching high- probability prospects early in their buying cycles, and dramatically increase sales results by improving their managed assets and average service fees. For more information, visit www.trueadvantage.com/, call 888.508.8783 or send email to info@trueadvantage.com.

About salesforce.com

Salesforce.com is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. Apex, salesforce.com's on-demand platform and programming language, enables customers, developers and partners to build powerful new on-demand applications, and for the first time, to write and run their own code hosted with the security, reliability, upgradeability and ease- of-use of salesforce.com's industry-leading multi-tenant service. Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.

As of July 31, 2006, salesforce.com manages customer information for approximately 24,800 customers and approximately 501,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit www.salesforce.com/, or call 1-800-NO-SOFTWARE.

Source: TrueAdvantage

CONTACT:

Kelly A. Murray
+1-978-597-3377
kmurray@trueadvantage.com

Jacqueline Sagl
+1-978-265-3663
jsagl@trueadvantage.com

Gordon Evans
salesforce.com
+1-415-536-7608
gevans@salesforce.com

Web site:
http://www.trueadvantage.com/
http://www.salesforce.com/

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