Truck Leasing Service targets SMBs in vocational segment.

Press Release Summary:

Offering single-source transportation package, CompleteLease(TM) features tailored financing such as operating lease, maintenance, repair, and time-saving options. Including Sterling Bullet(TM) and trucks, Dodge Sprinter Chassis Cab, and Chrysler Group vehicles, service is designed for businesses that focus on areas such as food and beverage, furniture, fuel distribution, plumbing supply, landscaping, and contracting.

Original Press Release:

DaimlerChrysler Financial Services Americas Launches CompleteLease, a New Comprehensive Transportation Package for Small Business Owners

o CompleteLease addresses the needs of entrepreneurs who constantly strive to add value to their businesses and to improve customer service

o 'You handle your business, we'll handle the rest'

INDIANAPOLIS, March 7 -- DaimlerChrysler Financial Services Americas today announced its entry into the trucking industry's full service leasing market. Its comprehensive Sterling Trucks CompleteLease(TM) and Chrysler Financial CompleteLease(TM) initiatives are aimed at small business owners in the vocational segment.

CompleteLease was announced to the news media here covering the National Truck Equipment Association's (NTEA) "Work Truck Show" at the RCA Dome.

CompleteLease offers the convenience of a single-source transportation package for busy entrepreneurs. It features sturdy, durable vehicles and includes tailored financing, like an operating lease, maintenance, repair and other value added time-saving options such as titling, registration, compliance services and a fuel card.

The announcement followed the product introductions here of the all-new Sterling Bullet(TM) and Dodge Sprinter Chassis Cab. CompleteLease will support these vehicles as well as the rest of the Sterling Trucks and Chrysler Group lineup. DaimlerChrysler is the largest manufacturer of commercial vehicles in the world and DaimlerChrysler Financial Services is one of the largest financial services companies in the world.

"Based on the depth of our experience in both the commercial vehicle industry and the financial services industry, our customers and dealers have been asking us to develop a full service leasing package," said Geoff Robinson, Director Sales, DaimlerChrysler Truck Financial. "Our primary target market is the commercial vehicle customer with a small to mid-size fleet of fewer than 100 vehicles in the vocational segment."

CompleteLease is designed for customers whose core business focus is in areas such as the food service and beverage sector, furniture stores, fuel distribution, plumbing supply, landscaping and contracting.

Robinson said DaimlerChrysler recognizes the opportunity to reach out to small business owners utilizing medium to heavy duty trucks as well those in the light to mid-range truck classes.

"Our research shows there is an appetite for full service leasing in the United States which led us to develop and introduce an all-new full service leasing initiative supported by the depth and scope of DaimlerChrysler," Robinson continued. "All of that is framed by the needs of our dealers and those entrepreneurs who are running small businesses."

Currently, CompleteLease is being offered by a select number of Sterling Trucks dealers and Chrysler Group BusinessLink dealers. Expanding the number of dealers during the ramp-up phase, the program will be offered by most Sterling Trucks and Chrysler Group BusinessLink dealers by 2009.

"We provide a wide range of vehicle choices with one monthly payment that covers vehicle acquisition, tailored financing, fleet management, maintenance support and hassle-free disposal at the end of the term," Robinson said. "Essentially, we're saying to small business owners, 'You handle your business and we'll handle the rest.'"

About DaimlerChrysler Financial Services Americas LLC

DaimlerChrysler Financial Services Americas LLC provides brand-specific financing for automotive dealers' inventories and their retail consumers, and conducts business as Chrysler Financial and Mercedes-Benz Financial. As DaimlerChrysler Truck Financial, it also finances commercial vehicles for affiliate products such as Freightliner, Sterling and Western Star. The company serves as the headquarters for operations in the United States, Canada, Mexico, Puerto Rico, Argentina, Brazil and Venezuela, and has approximately 5,600 employees who manage a portfolio of more than $106 billion with nearly five million contracts. DaimlerChrysler Financial Services Americas LLC is a company of the DaimlerChrysler Financial Services Group, headquartered in Berlin, Germany, which operates in more than 40 countries with an employee base of close to 11,000 and a global portfolio of approximately $149 billion. DaimlerChrysler Financial Services is one of the leading financial services organizations worldwide.

About Sterling Truck Corporation

Sterling Truck Corporation designs, manufactures, and distributes light-, medium-, and heavy-duty commercial vehicles to customers in a wide range of applications. As the only truck OEM in the industry to offer a full line of Class 3-8 commercial vehicles, Sterling trucks are used for everything from freight distribution to heavy vocational applications and are distinguished by outstanding dependability, performance, and customization. Sterling is a subsidiary of Freightliner LLC. Freightliner LLC produces and markets Class 3-8 vehicles and is part of DaimlerChrysler's Truck Group, the world's largest commercial vehicle manufacturer. For more information, visit For more information on Sterling CompleteLease please visit

About Dodge Commercial Vehicles

As part of DaimlerChrysler, the world's leading manufacturer of commercial vehicles, Dodge continues to increase the breadth of its commercial products and offers a comprehensive array of vehicles and services designed with business customers in mind. Led by the recently introduced all-new Dodge Ram 4500 and 5500 Chassis Cabs, and the Dodge Ram 3500 Chassis Cab -- the Class 3 segment's most powerful, capable and upfit-friendly work truck, Dodge Caravan and Grand Caravan cargo vans complement a growing Dodge commercial lineup that includes the Dodge Ram 2500/3500 Box-Off models - utilized for a host of flat- bed, utility and service body applications - and the class-leading Dodge Sprinter, which continues its legacy and leadership as the top-performing commercial van in the marketplace. For more information, visit

Source: DaimlerChrysler Financial Services


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