TransChip Attains Digital Still Camera Image Quality on a Camera Phone With Auto-Focus and Optical Zoom Solutions


BARCELONA, Spain, February 10 / --TransChip, a leading developer of integrated camera solutions for camera phones, announced that it will demonstrate a variety of auto-focus and optical zoom AlgoCam(TM) TC7040 camera solutions at 3GSM World Congress this coming week in Barcelona, in Hall 2, booth E09/E10.

TransChip's new auto focus and optical zoom features enable camera phones to achieve the same performance and picture quality that, to date, has only been attainable with digital still cameras. The company recently announced the release of its second generation fully programmable, CMOS camera module, the TC7040, which offers exceptional color sensitivity in low lighting conditions.

"We have partnered with a number of leading technology providers to demonstrate that our programmable imagers can work with any combination of lenses and lens-motion technology," said Rutie Adar, TransChip Director of Product Marketing. "The auto-focus and optical zoom features enable the highest level of photographic quality and the sharpest images for both closeup and panoramic images."

TransChip will be demonstrating its auto-focus solutions using a number of different technologies, including:

- Voice-coil technology, using a NanoFocus' HYSonic actuator that offers high reliability with a small footprint

- Electro-wetting technology using the Varioptics Arctic(TM) liquid lens, which can focus at extremely close distances, such as 4 centimeters, with no moving parts

- Piezo electric technology using the Johnson Electric's NanoLens(TM) highly accurate actuator, which provides fast convergence in less than one second

- Piezo electric technology using 1's low power Helimorph(TM) actuator

- Extended focus technology, enabling all parts of image to be in focus
without moving the lens.

TransChip's AlgoCam(TM) TC7040 contains an embedded control function, which enables the auto-focus solution to gather statistics on a raw captured image to determine the exact direction and distance by which the lens must be moved in order to achieve the sharpest image.

The company will also demonstrate an optical zoom feature of 3x, using Johnson Electric's NanoZoom(TM) lens module, which works in wide and tele-modes similar to digital still cameras.

About TransChip Inc.:
TransChip is a leading developer of System-on-Chip CMOS image sensors for camera phones. For more information about TransChip, please visit www.transchip.com.

Company Contact: Shira Levy, TransChip Inc., +972-3-753-6308, shira@transchip.com

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