TotalMove Simplifies Real Estate with Complex Event Processing Technology
Share:
National consumer real estate and relocation company selects AptSoft Director for CEP 4.0 to automate and scale lead management processes, coordination with partners
BURLINGTON, Mass., March 14 -- AptSoft Corporation, an innovator in complex event processing (CEP) technology, today announced that TotalMove, a national consumer real estate and moving services company has chosen AptSoft Director(TM) for CEP 4.0 to help scale and automate lead processing by its call center. TotalMove, Inc. provides personalized real estate planning assistance to home sellers and buyers. Its one-stop solution for real estate and move related needs includes real estate agent selection, mortgage, insurance, moving and van line services, utility transfers and more.
TotalMove chose the advanced complex event processing capabilities in AptSoft Director for CEP 4.0 to power its improved lead management processes, including responding to customer requests in a more targeted fashion and automating the dissemination of more personalized follow up via the Web and hard copy fulfillment. The TotalMove Web sites (http://www.totalmove.com/ and www.escapehomes.com/) draw more than 500,000 visitors each month, while the company has over 750 brokers and 90,000 agents in 3,000 offices nationwide as part of its real estate network.
"Orchestrating our internal and external resources, partners and processes involved a level of complexity and scale that was beyond the practical means of traditional technology approaches," said Christian McCarrick, director of technology for TotalMove. "AptSoft's complex event processing capabilities easily transcended those limitations and gave us the power and flexibility to quickly implement programs and processes that can grow with our business, respond smarter to customers and increase sales."
Complex event processing is an emerging class of technology that lets business transcend the limitations of current technologies such as business process management and business rules engines in addressing non-linear event- driven, dynamic, closed-loop business processes. As part of a Service Oriented Architecture (SOA), CEP can readily identify, correlate, evaluate and act on the myriad event patterns involved in orchestrating complex business processes, like those found in such areas as fraud, compliance and cross-sell.
AptSoft Director 4.0 for CEP represents a milestone in the development of functionality required for true complex event processing. Running in Windows, Unix or Linux environments, business-level users can employ the Director Design Center to create and link individual event handling rules into non- linear, event-driven, workflow-like structures called "EventFlows," and also define automated "Interaction Policies" that discover, correlate and respond to intricate cross-application event patterns.
AptSoft's CEP technology platform allows a much finer grained response by correlating the timing and sequence of visitor activity to determine the context of their request, allowing TotalMove to provide more focused dialog and targeted assistance to consumers.
"By enabling sophisticated contextual correlation, a hallmark of CEP, AptSoft really makes a difference in our customers' ability to detect and understand the business level relevance of event messages flowing through their existing infrastructure," says Frank Chisholm, CEO of AptSoft. "And we do it without requiring changes to their existing application logic."
About AptSoft Corporation
AptSoft Corporation, based in Burlington, Mass., is an enterprise software company focused on the use of Complex Event Processing to help companies implement non-linear, dynamic, closed-loop processes like those found in Fraud, Compliance and Cross-sell applications. Compared to today's integration, workflow and rules-engine technologies, AptSoft's platform is 2X easier to use, 3X more cost effective to acquire, 5X faster to deploy and 10X more flexible to maintain. For more information, visit the company's Web site at http://www.aptsoft.com/.
About TotalMove, Inc.
TotalMove, Inc., based in Shelton, CT and San Francisco, CA, provides personalized real estate and moving services assistance to home sellers and buyers. Its one-stop solution for real estate and moving related needs include real estate agent selection, mortgage, insurance, moving and van line services, utility transfers and more. The program is free to consumers, offers discounts and cash-back and can be promoted by sponsoring organizations as a value added benefit. These services are offered from the company's two Web sites, www.totalmove.com/, for primary home purchases and relocation and www.escapehomes.com/, for vacation, retirement and investment properties.
Source: AptSoft Corporation
CONTACT: David Cameron of AptSoft Corporation, +1-781-270-4900 ext. 102,
david.cameron@aptsoft.com; or Ed Marshall of Beaupre & Co. Public Relations,
Inc., +1-603-559-5816, emarshall@beaupre.com; or Christian McCarrick,
+1-415-252-9500 ext. 603, cmccarrick@totalmove.com, or Amanda Sturges,
+1-415-252-9500 ext. 602, asturges@totalmove.com both of TotalMove, Inc.
Web site: http://www.aptsoft.com/
http://www.totalmove.com/
