Ticona Celstran® PP LFRT Provides Design Freedom for Brazilian Designer to Achieve Contemporary Look


Florence, Ky., Sulzbach, Germany, Shanghai, PR China - A new plastic chair introduced in Brazil is receiving awards for its contemporary look with a focus on features such as geometry, harmony and consistency thanks to Ticona Engineering Polymers and the exceptionally well balanced property profile of Celstran® long fiber reinforced thermoplastics (LFRT).

Manufactured from a single mold, the IC01 chair by designer Guto Indio da Costa uses a glass fiber reinforced polypropylene (PP) Celstran LFRT grade from Ticona that offers design, processing and cost advantages vs. unfilled polypropylenes and acrylonitrile butadiene styrenes (ABS), as well as short glass reinforced nylons and polyesters.

"In addition to the significant weight and cost advantages over typical materials used in similar applications, this Celstran PP LFRT offers high stiffness, strength, toughness and low warpage while providing wide design latitude, colorability and a much better surface finish out of the mold," said Simone Orosco, development & marketing manager, Brazil.

Celstran PP LFRT grades from Ticona offer several advantages:

o Weight and cost savings - less weight at equal wall thickness

o Improved creep resistance - resists compression and deformation from skin/cover shrinkage

o Improved impact performance - reduces breakage during shipping, handling and assembly

o Improved notched impact strength - better load transfer and predictable performance in cold temperatures

o Superior tensile strength - higher tensile strength and elongation resulting in ductile behavior

The Ticona team, including George Dini, sales manager, Brazil, worked with the Rio de Janeiro design house Indio da Costa and its Brazilian molder Pnaples, which is supplied by the Ticona distributor Tecnopolymer. The chairs are injection molded in various colors by adding tint concentrates to the base Celstran PP LFRT.

Designer Guto Indio da Costa launched the IC01 chair at the "Design Week is the Rio + Living for less." It received second place at the Brazil Idea Award 2009 in the Ecodesign Exhibition, and was a winner at the IDEA / Brazil 2009 and the Design Movelsul 2010.

Links in Release by Order of Appearance:

o Ticona - www.ticona.com

o Celstran LFRT - www.ticona.com/products/celstran

o IC01 chair - goo.gl/NFpNX (shortened URL)

o Guto Indio da Costa - goo.gl/bGoxM (shortened URL)

o Indio da Costa - goo.gl/pzSKo (shortened URL)

o Pnaples - goo.gl/OvDx9 (shortened URL)

About Ticona and Celanese

Ticona, the engineering polymers business of Celanese Corporation, produces and markets a broad range of high performance products, and posted net sales of $1,109 million in fiscal 2010. Ticona employs more than 1,450 individuals at production, compounding and research facilities in the USA, Germany, Brazil and China. For more information, please visit www.ticona.com or www.ticona.cn (Chinese language).

Celanese Corporation is a global technology leader in the production of specialty materials and chemical products which are used in most major industries and consumer applications. Our products, essential to everyday living, are manufactured in North America, Europe and Asia. Known for operational excellence, sustainability and premier safety performance, Celanese delivers value to customers around the globe with best-in-class technologies. Based in Dallas, Texas, the company employs approximately 7,250 employees worldwide and had 2010 net sales of $5.9 billion, with approximately 72% generated outside of North America. For more information about Celanese Corporation and its global product offerings, visit www.celanese.com.

Contacts:

Americas:

David Perilstein, Press Relations

+1-518-479-7632

Dperilst@nycap.rr.com

Americas:

Robert Shaw, Manager, B2B Marketing Communications

+1-859-372-3117

Robert.Shaw@Ticona.com

Europe:

Henning Küll, Public Relations Manager

+49-69-45009-1797

Henning.Kuell@Ticona.de

Asia:

Amber Zhao, Marketing Communications

+86-21-3861-9222

tong.zhao@ticona.com

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