TI Unveils Breakthrough DLP® HDTV Innovations with LED Technology and New Chipsets at 2006 International CES

DLP® HDTVs Lead Microdisplay Category, Dominate 1080p Sales

LAS VEGAS, Jan. 5 -- Texas Instruments (NYSE:TXN) (TI) at 2006 International CES today announced technology innovations that will drive industry-leading DLP® HDTV technology to new, ground-breaking levels of picture quality, and more affordable solutions for manufacturers and ultimately consumers. With the introduction of a new DLP HDTV solution that supports LED light sources, and new HDTV chipsets with BrilliantColor(TM) color processing technology, consumers will benefit from even more high- quality viewing choices from DLP HDTV manufacturers.

Samsung will ship the first commercially available DLP HDTV with an LED light engine in 2006. The integration of highly-efficient LED technology for DLP HDTVs offers the ability to display a wider NTSC color gamut at approximately 130%. The unit also provides Instant On/Off functionality, and expands DLP technology's leadership in Samsung's high performance HDTV solutions. LED light sources unshackle the inherent speed advantage of DLP technology and increase the color refresh rate to 48x the standard TV frame rate, further accelerating DLP technology's speed leadership position and providing the best TV technology solution for watching fast motion sports and video games. Samsung expects to begin shipping these sets by mid-2006.

To continue offering consumers the best visual experience at an affordable price, TI is introducing two new chipsets: the .45" 720p DLP chip and the .65" 1080p DLP chip. Both chipsets feature BrilliantColor(TM) technology optimized for DLP HDTV applications to extend DLP color processing from 3 colors up to 6 colors, increasing the number of producible color shades to an astonishing 200 trillion, and providing an up to 50% total screen brightness increase. This translates to incredible new levels of color saturation and overall image enhancement from very affordable chipsets, allowing manufacturers to maintain the DLP HDTV price advantage on large screen TVs for years to come.

DLP HDTV technology is leading the industry in maximum-HD 1080p resolution as the number one selling 1080p TV technology in 2005, according to The NPD Group. 1080 resolution is the high-definition standard which content is moving towards, from broadcast standards to gaming devices such as Xbox 360, to the HD-DVD standard supported by TI. DLP was also the number one microdisplay technology used by TV manufacturers in 4Q05 through November (Source: The NPD Group).

"We strive to provide our customers with performance innovations, while also continuing to ensure a price competitive solution for the market," said Adam Kunzman, Business Manager, DLP HDTV Products, Texas Instruments. "Ultimately, it is about delivering the best HDTV at an unmatched value for the consumer, and DLP is determined to win against plasma."

CES attendees can experience DLP 1080p technology for both TV and front projection applications at TI DLP Products booth #8602 in the Central Hall.

About Texas Instruments DLP Products

DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large-screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema®). 75 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology's chip architecture and inherent speed advantage provides razor-sharp images and the best reproduction of fast motion video. Since early 1996, more than 8.5 million DLP subsystems have been shipped. For more information, please visit http://www.dlp.com/

Texas Instruments Incorporated provides innovative DSP and Analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com/ .

DLP and DLP Cinema are registered trademarks and BrilliantColor is a trademark of Texas Instruments.

Source: Texas Instruments DLP Products

CONTACT: Molly Mulloy of Texas Instruments DLP Products, at CES,
+1-214-882-1262, or mollym@ti.com ; or Nick Mendoza of Rogers & Cowan,
+1-310-854-8128, or nmendoza@rogersandcowan.com , for Texas Instruments
+DLP Products

Web site: http://www.dlp.com/

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