Thumb Cellular Selects Mpathix Mobile Email for Michigan Roll-Out


Thumb Cellular Selects Mpathix Mobile Email for Michigan Roll-out

TORONTO, March 22, 2007 -- Mpathix, a leading provider of enhanced messaging solutions including mobile email, voicemail and unified messaging, announced today that Thumb Cellular has selected Mpathix to deploy mass-market mobile email in Michigan.

With this service subscribers will be able to receive and reply to emails using any standard mobile phone. This eliminates the need to purchase an expensive smartphone or download and navigate an email client.

"We are committed to bringing the most advanced wireless voice and data services to the people of Michigan's Upper Thumb region," said Brent Wehner, Sales Manager at Thumb Cellular. "We were looking for a solution that would make mobile email affordable and easy-to-use for all of our customers. The fact that the Mpathix solution pushes emails directly to the inbox of our customers' existing handsets makes Mpathix the right choice."

To date, mobile email has been primarily limited to the enterprise market. While smartphones provide a very feature-rich "desktop extension" user experience, the cost and complexity of this approach make it impractical for the much larger mass market.

"Like Thumb Cellular, we believe that there is a huge opportunity for wireless operators who can successfully bring mobile email to the mass market," said Michael Guatto, CEO at Mpathix. "The key is to provide users with an experience that is both familiar and effortless. We are very pleased to deploy this service with a market leader like Thumb Cellular."

About Mpathix Inc.

Mpathix Inc. is a pioneer in providing open system, carrier-grade telecom solutions to wireless service providers all over the world. Mpathix Inc. generates profits for wireless carriers by providing cost-effective voice services including mobile email, voicemail and unified messaging. Designed for wireless networks, the MX Platform is a future proof investment that easily integrates with all the latest technologies to meet the evolving network needs.

Founded in 1997 and based in Toronto, Ontario, Mpathix serves over 7 million subscribers across networks in North America, the Caribbean and Asia. For more information, visit www.mpathix.com.

About Thumb Cellular

Thumb Cellular is an independently owned CDMA carrier serving the counties of Huron, Sanilac and Tuscola in the Thumb of Michigan. Thumb Cellular opened their doors in 1991 and currently has about 37,000 subscribers. For more information, visit www.thumbcellular.com.

Contact:

Jaya Gothi

4168494210 x350

jaya.gothi@mpathix.com

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