The New Dyson Root 6(TM) Puts Household Cleaning in the Palm of Your Hand


Dyson Introduces the Only Handheld That Never Clogs and Never Loses Suction

CHICAGO, Oct. 12 // -- Gone forever are the days of frustrating, ineffective handheld cleaners. Loss of suction, poor pick-up and useless clogged filters will no longer interfere with your cleaning. The Dyson Root 6(TM) delivers Dyson's patented Root Cyclone(TM) technology that never clogs and never loses suction in a handheld cleaner.

Like all Dyson vacuums, the new handheld uses patented Root Cyclone technology to spin dirt and dust out of the airflow at extremely high speeds, maintaining constant suction. The Dyson Root 6 has twice the suction of other handhelds in use. Existing handheld cleaners rely on filters and screens that clog and begin to lose suction and power from the moment they are turned on. This means crumbs, dust, and allergens are left hanging around your home.

"For years, handheld cleaning has been frustrating because the existing products simply don't work as they should," said James Dyson. "Existing machines clog and lose suction -- they just don't work. After more than two years of development and testing by a dedicated team of engineers, we're delighted to have the answer to these problems with our Dyson Root 6."

The Dyson Root 6 uses a lithium ion battery and comes with a specially designed combination brush/stair tool for versatile cleaning. It is available at select retail stores nationwide beginning October 23 with a suggested retail price of $149.99. Call Dyson's toll-free number (1-866-755-9079) or visit the Web site (www.dyson.com) for a complete listing of retailers.

About Dyson

Research, Design and Development is at the core of Dyson. One third of people at Dyson are engineers and scientists. Their expertise in fluid, mechanical, electrical, EMC, thermal, chemical, acoustic and software engineering allow them to design new products, as well as challenge and improve existing technologies. Dyson has more than 1,100 patents and patent applications for more than 150 different inventions, including the Dyson Digital Motor with diagnostic capabilities. Dyson files one patent per day to stay ahead, and keep ideas as the true currency of our business. In 2005 alone, Dyson invested 50 million pounds Sterling in research and development.

Unlike other vacuum cleaners, a Dyson doesn't rely on bags or filters that clog and leave dirt behind in your home. Dyson's patented Root Cyclone(TM) technology spins dirt and dust out of the airflow at extremely high speeds to maintain constant suction, cleaning every room in your house as well as the first.

Source: Dyson

Web site: http://www.dyson.com/

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