Textile Enhancers impart fabric softness and fullness.

Press Release Summary:



Delivering softening permanency, hydrophilic Magnasoft Derma NT imbues durability to textiles under stresses imposed by laundering process by coating fiber surface and penetrating into its interior. It imparts voluminous, silky hand and exhibits emulsion stability. Stable under alkaline conditions up to 14 pH and temperatures up to 100°C, self-emulsifying Magnasoft JSS delivers softness, fullness, and hydrophilicity to cellulose-based fabrics. It can be diluted in water.



Original Press Release:



Magnasoft* Textile Enhancers from GE's Advanced Materials Business Provide Excellent Fabric Softness, Fullness & Performance



WILTON, CONN. - Feb. 9, 2006 - The textile market is rapidly diversifying; new fibers, application areas, and niches are placing increased demands on fabric production, and particularly on finishing chemicals that are adaptable to new requirements. To assist manufacturers, GE's latest Silicones offerings include two new textile enhancers that are easily formulated, highly stable, and provide excellent performance. Magnasoft* Derma NT and Magnasoft JSS enhancers are based on GE's patented linear block-copolymer technology platform. Magnasoft Derma NT textile enhancer enables lower use levels than competing products, and maintains its performance through a number of home laundry cycles. Magnasoft JSS textile enhancer is an excellent candidate for demanding process conditions, providing excellent alkaline and high-temperature stability. Both products offer good hydrophilic performance, improved water absorbency, and they also impart a silky and full hand.

"GE's silicones technology enables these two new products, together with our Magnasoft SRS textile enhancer, to provide textile manufacturers with a wide range of high-performance solutions for a variety of fabric types and application processes," said Dr. Christopher Roos, regional marketing leader, GE - Advanced Materials, Silicones. "With their robustness and stability under harsh processing conditions, these enhancers make fabric processing easier. And their luxurious feel, even after laundering, provides a competitive distinction valued by consumers."

The New York-based division of the Japanese trading company, N I Teijin Shoji USA Inc., selected GE's Magnasoft JSS textile enhancer for its Julia Jennings Collection of luxury linens. Renowned for their silky soft feel, these sheets, comforters, and other products appeal to the high-end market for bedding. N I Teijin Shoji has been pleased consistently with the performance of the Magnasoft JSS product.

Magnasoft Derma NT Textile Enhancer

Magnasoft Derma NT textile enhancer excels in providing permanency of softening. Compared with standard hydrophobic and hydrophilic amino-based softeners, Magnasoft Derma NT textile enhancer provides superior durability to textiles under the stresses imposed by the laundering process. Magnasoft Derma NT textile enhancer coats the fiber surface and penetrates deeply into its interior, to enhance the fabric's performance. An excellent candidate for a wide range of natural fabrics - cotton and poly-cotton wovens and knits - Magnasoft Derma NT enhancer imparts a voluminous, silky hand at lower usage levels than other amino softeners. Its outstanding emulsion stability makes this product a great material of choice for exhaust applications. It can also be applied using padding, jet flow, overflow, and winch processes.

Magnasoft JSS Enhancer

Magnasoft JSS enhancer is a unique product that is extremely stable under alkaline conditions (up to 14 pH) and high temperatures (up to 100 C) that would cause conventional amino silicone softeners to separate and spot. Magnasoft JSS enhancer delivers excellent softness, fullness, and hydrophilicity to cellulose-based fabrics, such as cotton, lyocell fiber-based fabric, and viscose rayon. It does not cause silicone spotting and gum-up during processing, even if applied in difficult finishing conditions. Magnasoft JSS enhancer will not cause fabric yellowing or discoloration. The ready-to-use concentrate is self-emulsifying and can be diluted in water. It may be used in jet flow, overflow, winch, and padding applications.

Both products are available globally. For more information, please call +1 800-295-2392 or +1 607-786-8131, or visit www.gesilicones.com.

About GE - Advanced Materials

The Advanced Materials business of General Electric Company is part of the Industrial business group and is headquartered in Wilton, Conn. Comprised of Silicones and Quartz, GE - Advanced Materials is a global leader in providing a range of high-technology materials solutions. The GE - Advanced Materials, Silicones' portfolio includes silicone-based products and technology platforms, silanes, sealants and adhesives. The Quartz portfolio includes high-purity fused quartz and ceramics materials. These materials solutions are used as springboards for innovation in hundreds of consumer and industrial applications ranging from car engines and integrated circuits to biomedical devices and cosmetics. Industries served include aerospace, agriculture, appliances, automotive, construction, electronics, furniture and furnishings, healthcare, home care, industrial, lighting, packaging, personal care, plastics, semiconductor, telecommunications, tire, transportation, and water purification. As a Worldwide Partner of the Olympic Games, GE is the exclusive provider of a wide range of innovative products and services that are integral to a successful Games. Experience more at http://www.ge.com/advancedmaterials.

*Magnasoft is a trademark of General Electric Company.
Julia Jennings is a trademark of N I Teijin Shoji USA Inc. Endorsement used with permission of N I Teijin Shoji USA Inc.
Product photo created with permission of N I Teijin Shoji USA Inc., copyright 2006 General Electric Company.
Copyright 2006 General Electric Company, all rights reserved

Contacts
The Americas
Nancy Pitts
GE - Advanced Materials, Silicones
Wilton, Conn.
Tel: +1-203-761-1938
E-Mail: nancy.pitts@ge.com

Europe
Robert Scheib
GE Bayer Silicones, Leverkusen, Germany
Tel: +49 2143040532
E-Mail: Robert.Scheib@ge.com

Asia
Junko Tsuda
GE Toshiba Silicones, Tokyo, Japan
Tel: +81 3 5772 5345
E-Mail: junko.tsuda@ge.com

Agency Contacts
The Americas
Matt Zurawik
AH&M Marketing Communications,
Pittsfield, Mass.
Tel: +1-413-448-2260, Ext. 47
E-Mail: mzurawik@ahminc.com

Japan
Mitsu Sugino
Tokyo PR Inc., Tokyo, Japan
Tel: +81 3 3256 5691
E-Mail: sugino@tokyopr.co.jp

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