Texas Instruments Perpetuates Innovation with Leading Analog, Wireless and Embedded Processing Solutions at ESC 2011

Texas Instruments perpetuates innovation with leading analog, wireless and embedded processing solutions at ESC 2011

WHAT: New ultra-low-power, video decode and display and ARM® solutions are just a few
of the cutting-edge technologies that Texas Instruments Incorporated (TI) will showcase at booth #1530 during the Embedded Systems Conference (ESC), Silicon Valley in San Jose, Calif. TI experts will lead discussions on a range of topics, including migration of software onto multicore digital signal processors (DSPs), intelligent input/output processing for DSP + ARM processors and how embedded developers utilize analog power devices.

TI will also give away hundreds of development kits as part of its "Tool Swap" microcontroller (MCU) kit exchange program, which encourages attendees to bring in underperforming competitive microcontroller hardware tools and make the switch to TI's leading solutions. Attendees can get more information at www.ti.com/make-the-switch and receive real-time invites to more giveaways via TI's Facebook and Twitter pages.

While at ESC, visit TI at Multicore Expo to learn more about the latest multicore design challenges and technology trends and register for TI's Tech Days for access to a range of technical design seminars and training exhibits.

May 2-5, 2011
For conference information, please see: http://esc.eetimes.com/siliconvalley/

ESC Silicon Valley
McEnery Convention Center
San Jose, Calif.


Follow TI on Twitter: www.ti.com/twitter
Become a fan of TI on Facebook: www.ti.com/
Engage with engineers and TI experts on the TI E2E(TM) Community: e2e.ti.com/


Monday, May 2

1:00 p.m. Tutorial: Analog power in embedded world
Head to this half-day tutorial to learn
from TI's Peter James Miller about how an
embedded systems designer uses the
capabilities of analog power devices
through efficient power supply design.
Location: Room N

Tuesday, May 3
Presentation: Memory power - Power
8:00 a.m. solutions for DDR and stub logic
In this presentation, TI expert Peter James
Miller solves the problem of powering DDR
memory and stub logic systems, providing
tips and examples to determine the amount
of power needed to meet application
Location: Room N

Presentation: Middleware/firmware design
3:15 p.m. challenges due to dynamic raw NAND market
TI's Daniel Allred will discuss the
difficulties associated with developing
and maintaining firmware, middleware and
hardware IPs when interfacing with a
dynamic raw NAND market and explain how to
mitigate these challenges.
Location: Room N

Session: Unleash the power of Stellaris®
with open source based tools from
4:00 p.m. CodeSourcery
Join Mentor Graphics' Mark Mitchell to hear
about how to easily develop Stellaris ARM
Cortex(TM)-M MCUs using CodeSourcery's G++
Location: Room K

Thursday, May 5

2:00 p.m. Presentation: Using IBIS to ease your life
Come listen as TI expert Bonnie Baker
examines the numerous ways Input-Output
Buffer Information Specification (IBIS)
can ease your life, solving many board-
level, signal integrity issues during
hardware design and troubleshooting.
Location: Room J4

Presentation: Intelligent I/O processing
3:15 p.m. for DSP + ARM processors
Join TI's Loc Truong as he explain how DSP
and ARM cores as well as operating systems
(OSes) can be used to boost system-level
throughput in a DSP + ARM system-on-chip
Location: Room J4

Presentation: Power management in embedded
4:30 p.m. systems with multiple OSes
Come listen as Loc Truong explains new
power management features relevant to
various OSes as well as how inter-
processor communication and state machine
design can reduce system power on a
heterogeneous multicore system.
Location: Room F1/F2


ARM microprocessors: Experience the full functionality of the
ARM processor on the AM389x Sitara(TM) ARM evaluation module
(EVM), running up to 1.5 GHz to drive multiple HD and SD
displays simultaneously.

Digital media processors: Check out a range of digital media
capabilities, including remote media display (RMD) on the DM368
DaVinci(TM) digital media processor and HD video decoding on the
DM816x DaVinci digital media processor.

Digital signal processors: Learn about a variety of embedded
tools that help developers get started on TI's DSP + ARM and
DSP processors, and try out our application-specific demos on
the C6-Integra(TM) DSP + ARM platform.

Microcontrollers: Experience the latest from TI's ultra-low
power MSP430(TM), ARM Cortex(TM)-M Stellaris and real-time control
C2000(TM) MCUs with featured demos on industry-first technology,
capacitive touch, digital LED control, wireless connectivity
and more.

Multicore: Check out an exciting medical imaging demo on TI's
multicore DSPs.

Wireless: Check out TI's latest wireless connectivity
advancements such as demos running on a GPS platform and a MCU
+ Bluetooth® technology platform as well as exciting end

About Texas Instruments

Texas Instruments semiconductor innovations help 80,000 customers unlock the possibilities of the world as it could be - smarter, safer, greener, healthier and more fun. Our commitment to building a better future is ingrained in everything we do - from the responsible manufacturing of our semiconductors, to caring for our employees, to giving back inside our communities. This is just the beginning of our story. Learn more at www.ti.com/.

SOURCE Texas Instruments Incorporated

Web Site: www.ti.com

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