Tele Atlas Selected to Power TomTom's New All-in-One Portable Navigation Device in North America
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BOSTON, Aug. 17 // -- Tele Atlas, a leading global geographic content provider, announced today it has been selected by TomTom, the world's leading personal navigation solution provider, as the data provider for the new TomTom ONE product in North America. The agreement further solidifies Tele Atlas' position as the data provider of choice among personal navigation (PNAV) device manufacturers.
TomTom ONE is an entry-level all-in-one portable navigation device combining ease of use and portability with TomTom's patented touch screen technology and award-winning software. Powered by Tele Atlas digital map data, the device features highly accurate, turn-by-turn maps that help users easily find addresses and points of interest and the best routes to them.
"TomTom continues to lead innovation in PNAV technology, and Tele Atlas continues to lead the PNAV market with superior data and outstanding support for the retail channel," said Jocelyn Vigreux, president of TomTom. "Together, we're aiming to make navigation a reality for everyone."
"The introduction of the TomTom ONE heralds the start of mass adoption of PNAV devices in North America and is a welcome addition to the market," said Mike Gerling, COO of Tele Atlas North America. "As we continue to strengthen our position as the preferred supplier in this space, we're excited to work with TomTom to deliver superior products to consumers, and to partner with key retail leaders to help our partners quickly succeed in this burgeoning space."
About Tele Atlas
Founded in 1984, Tele Atlas delivers the digital maps and dynamic location content that power the world's most essential geographic solutions. The information is the foundation for a wide range of personal and in-car navigation systems, mobile and Internet map applications that help GPS system users find the places, products and services they need, wherever they are. Tele Atlas also works with business partners who deliver critical applications for emergency, business fleet and infrastructure services. The company employs 2,300 full-time staff and contract cartographers at offices in 20 countries around the world and uses a sophisticated network of thousands of sources to regularly update its maps. Tele Atlas is listed on the Frankfurt Stock Exchange (TA6) and on Euronext Amsterdam (TA). For more information, visit http://www.teleatlas.com/.
About TomTom
TomTom NV is a leading provider of personal navigation products and services. TomTom's products are developed with an emphasis on innovation, quality, ease of use and value. TomTom's products include all-in-one navigation devices which enable customers to navigate right out of the box; these are the award-winning TomTom GO family, the TomTom ONE and the TomTom RIDER. TomTom also provides navigation software products which integrate with third party devices; the TomTom NAVIGATOR software for PDA's and TomTom MOBILE navigation software for smartphones. TomTom PLUS, is the location-based content and services offering for TomTom's navigation products. TomTom WORK combines industry leading communication and smart navigation technology with leading edge tracking and tracing expertise. TomTom's products are sold through a network of leading retailers in 20 countries and online. TomTom was founded in 1991 in Amsterdam and has offices in Europe, North America and Asia Pacific. For more information go to: www.tomtom.com/.
Source: Tele Atlas
CONTACT:
Erin Delaney
of Tele Atlas
Tel: 617-570-6352
Email: erin.delaney@teleatlas.com
Karen CK Drake
TomTom
Tel: 978-405-1688
Email: Karen.drake@tomtom.com
Web site: http://www.teleatlas.com/
http://www.tomtom.com/
