Press Release Summary:
Micro FatMaxÂ® 16 ft Tape Rule features 1Â¼ in. wide, MylarÂ® polyester film-wrapped steel blade and rubber/ABS plastic case. BladeArmor(TM) thermoplastic coating helps eliminate breakage during uncontrolled retractions. Heavy-duty spring provides smooth recoil. Blade hook is fastened by corrosion-resistant rivets and protected by oversized bumper. Available in metric and metric/English versions, rule is suited for homeowners working on small to medium size projects.
Original Press Release:
Good Things Come in Small Packages with Stanley® Micro FatMax® Tape Rule
New 16'Micro FatMax® Tape Rule Is 20% More Compact
SUMMARY: Stanley has once again taken its FatMax® Tape Rule to a new level with the introduction of the Stanley® Micro FatMax® 16' Tape Rule reinforced with BladeArmor(TM) coating. The new micro sized tape rule is 20% more compact then it's predecessor and the smallest 1 ¼" wide tape in the industry resulting in superior comfort and grip. The Micro FatMax® Tape Rule features BladeArmor(TM) coating, a patented industrial thermoplastic coating designed to reduce breakage during uncontrolled retractions. In addition to offering one of the most durable tape blades in the industry, the new tape rule also provides users with an industry leading 11' of blade standout.
LAS VEGAS, Nevada, January 19, 2004 - Stanley introduces the Stanley® 16' Micro FatMax® Tape Rule reinforced with patented BladeArmor(TM) coating, featuring a high impact ABS case, that is 20% more compact then it's predecessor. The patented BladeArmor(TM) coating is made from the same 3M material the military uses to protect aircraft parts such as the rotor blades on Sikorsky® BLACK HAWK helicopters. When applied to the first six inches of the Stanley® FatMax® Tape Rule, the patented BladeArmor(TM) coating provides improved strength and durability and reduces tape breakage during uncontrolled retractions.
"A 16-foot tape rule is an ideal size for the do-it-yourselfer and homeowner working on small to medium size projects," said Christopher Harrison, Director of Product Management, Measuring. "The Stanley® 16' Micro FatMax® Tape Rule fits perfectly in the palm of your hand and won't weigh down your tool belt."
The new Stanley® 16' Micro FatMax® tape rule is as functional as it is durable. Its features include patented 1-1/4" wide Mylar® polyester film wrapped steel blade that is 25-percent wider than conventional tape rules, a patented end hook with wings for multi-catch and grip versatility with an industry-leading 11' of blade standout for increased utility. Its dual material (rubber and high-impact plastic) casing is comfortable and easy to control. A heavy-duty spring within the casing gives it a smooth recoil. A top-forward blade locking mechanism makes it easier for the user to lock and unlock the blade. The innovative blade hook is fastened by three corrosion-resistant rivets and protected by an oversized bumper for increased durability and longevity.
The Stanley® 16' Micro FatMax® tape rule reinforced with patented BladeArmor(TM) coating is available in metric and metric/English versions at hardware stores and home centers wherever Stanley® products are sold. The suggested retail price is $14.99.
The Stanley Works (NYSE: "SWK") is a worldwide supplier of tools, hardware, doors, fastening systems, storage systems and hydraulic attachments for professional, industrial and consumer use. The company also supplies access control solutions including automatic door and locking systems for commercial applications. Our innovative products help people utilize their skills, express their creativity and realize their visions on work sites around the globe. Brand names include Stanley®, Husky®, Goldblatt®, Bostitch®, Jensen®, Mac®, Proto®, Best®, La Bounty®, Vidmar® and ZAG®. Contact us at 1-800-STANLEY or at www.stanleyworks.com.
MYLAR® is a registered trademark of DuPont Teijin Films.