Tap-Water Filter has chrome finish.

Press Release Summary:




BRITA® On Tap Faucet Filter in Chrome incorporates polished chrome filter and white base for modern and classic appearance. System may be customized with white and chrome filters. It reduces chlorine taste and odor, sediment, and 99% of lead that may be found in tap water. Filter installs on kitchen faucets without use of tools and provides 100 gal of water. Electronic filter change indicator reminds users when to change filter.



Original Press Release:



A Cool Drink of Water -- The New Brita® On Tap Faucet Filter In Chrome



Refreshing Water from the Tap Has Never Looked So Good

OAKLAND, CA - June 16, 2003 - Brita introduces the newest trend in kitchen accents - the BRITA On Tap Faucet Filter in Chrome water filtration system. Adding flair to function, the new BRITA On Tap Faucet Filter in Chrome water filtration system can instantly update any kitchen, while giving you great-tasting water on demand.

With kitchen trends continually evolving - from the avocado green and harvest gold of the 60s to today's candy-colored kitchen appliances - the BRITA On Tap Faucet Filter in Chrome water filtration system's polished chrome filter and white base is at once modern and classic.

"Metallics are very strong in kitchen design today, and chrome is universal," said author and kitchen designer expert, Joan Kohn. "Chrome is neutral, so it works in both contemporary and traditional settings. Plus, the silver color is a fashion classic."

Chrome has become an extremely popular kitchen accent because its chic look is timeless and easily adaptable. Whether your kitchen features a palette of primary colors or has metallic accents like stainless steel, the BRITA On Tap Faucet Filter in Chrome water filtration system is a complement to most kitchens. And if your style changes, so can the BRITA On Tap Faucet Filter in Chrome water filtration system. The system is easily customized with white and chrome filters.

Good Health Begins at Home

Equally important as stylish looks, the BRITA On Tap Faucet Filter in Chrome water filtration system makes it easy to stay hydrated, a key to good health. Like all BRITA On Tap faucet filters, the new BRITA On Tap Faucet Filter in Chrome faucet filters reduce chlorine taste and odor, sediment and 99% of lead that may be found in your tap water. With the BRITA On Tap Faucet Filter in Chrome water filtration system, great taste and good health begins at home.

BRITA On Tap Faucet Filter in Chrome is easily installed on most kitchen faucets and requires no tools. Each filter provides 100 gallons of refreshing BRITA water. An electronic filter change indicator reminds you when to change the filter. The system's suggested retail price is $34.99. Replacement filters are $19.99 for one and $34.99 for a two pack.

BRITA On Tap Faucet Filter in Chrome water filtration system is available at mass merchandisers and specialty stores.

About BRITA

The Brita Products Company, based in Oakland, California, is the leading maker of point-of-use water filtration products to improve the quality and taste of tap water.

* The contaminants or other substances removed or reduced by this water treatment device are not necessarily in all users' water.

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