Tag Attaching System is offered as replacement for string.

Press Release Summary:




AVERY DENNISON(TM) StringTach(TM) securely fastens brand, product care, and price tags to apparel, footwear, jewelry, eyewear, handbags, and leather goods. System consists of thread section made of polyester material, integrated with molded plastic head at one end and molded plastic tail at other end. Fasteners are available in lengths of 4.7 and 7.9 in. in black or white. They can be ordered in additional lengths and colors.



Original Press Release:



New AVERY DENNISON(tm) StringTach(tm) Tag Attaching System Enhances Visual Appeal of All Types of Merchandise



StringTach(tm) fasteners increase perceived value of apparel, footwear, jewelry and specialty products

FRAMINGHAM, Mass.--A new innovative tag attaching system that enhances the visual appeal of all types of merchandise is now available from Avery Dennison Fastener Division. The product, called the AVERY DENNISON(tm) StringTach(tm) Tag Attaching System, securely and attractively fastens brand, product care and price tags to apparel, footwear, jewelry, eyewear, handbags and leather goods. Among the potential product applications are men's and women's suits, dress shirts, casual wear, golf attire, watches and sunglasses.

The AVERY DENNISON(tm) StringTach(tm) Tag Attaching System consists of a thread section made of strong, supple polyester material integrated with a molded plastic head at one end and a molded plastic tail at the other. StringTach(tm) fasteners are attached by manually inserting the tail section into the head section, forming a secure loop.

"AVERY DENNISON(tm) StringTach(tm) fasteners combine the upscale appearance of thread with the security and reliability of plastic," says Avery Dennison Fastener Division Marketing Manager John Earley. "StringTach(tm) enables brands and manufacturers of a variety of merchandise to convey a higher product image and to increase the perceived value of their products."

Advantages over String
The AVERY DENNISON(tm) StringTach(tm) Tag Attaching System has several advantages over the major competing fastening method, string. StringTach(tm) fasteners are more reliable than string, which can loosen and come undone. In addition, attaching tags with string is more labor-intensive and time-consuming than employing StringTach fasteners. Also, string is sometimes attached via pins, which can be dangerous for consumers to remove.

AVERY DENNISON(tm) StringTach(tm) fasteners are available in standard lengths of 4.7 inches (120 mm) and 7.9 inches (200 mm), and in either black or white. The fasteners can also be ordered in other lengths and in special colors that match the colors of a brand's logo or its merchandise.

(AVERY DENNISON(tm) and StringTach(tm) are registered trademarks of the Fastener Division of Avery Dennison Retail Information Services.)

Visit: www.fastener.averydennison.com

The Fastener Division of Avery Dennison Retail Information Services is a worldwide leader in the design, manufacturing and marketing of fastener systems and products for retail, apparel and packaging industry applications. The company is also the originator of the popular Swiftach(tm) and Plastic Staple(tm) fastener systems.

Avery Dennison Retail Information Services offers worldwide solutions to industry for product identification. Products and services include Web-based supply chain management solutions, service bureaus, in-house imprinting systems and software, fully and partially preprinted tags, labels and label forms, sequential bar code tags and labels, electronic article surveillance (EAS) tags and labels, fastener products and consulting services. Major markets include retail, apparel, softlines and hardgoods.

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