T.H.E.M. Supports Launch of Innovative Beer Concentrate in Snapsil® Single-serve Portion Pack
Marlton, NJ - Technical Help in Engineering and Marketing (T.H.E.M.), a leading provider of flexible packaging solutions, is providing contract packaging services for the introduction of a line of innovative craft beer concentrates from the Foxboro Brewing Company, Inc. (foxborobrewing.com). T.H.E.M.’s NJ-based facility provides contract manufacturing and packaging services for a number of global consumer brands and retailers in the form of flexible stick packs, pouches and other single-use flexible packaging formats; in this particular case, the Snapsil® easy-open portion pack.
“We are extremely pleased to be working with Foxboro and Snapsil, two leading innovators in their respective industries,” commented Neil Kozarsky, CEO and President of T.H.E.M. “This is a great example of how collaboration between consumer-savvy brands and inventive technology can generate marketplace opportunities.”
A search for the ideal packaging solution led Foxboro to T.H.E.M., who promotes the Snapsil (snapsil.com) technology to North American-based consumer packaged goods (CPG) customers. Snapsil has developed a range of creative dispensing designs, enabling simple and controlled product release for a variety of unit-dose and single-serve consumer products. The unique packaging format was introduced and initially offered through several U.S.-based providers. Today, T.H.E.M. supports its exclusive North American Snapsil partnership with product evaluation, testing and contract packaging services.
Recently introduced to consumers, Foxboro Western Spirited Brew Concentrate is an American Lager, and the first in a line of four varieties that include Dockside Pale Ale, Iron Horse Amber Ale and Foxboro Heritage, a traditional pilsner. Each will be available in 50ml Snapsil packs, either individually or in a 4-pack box. The proprietary brewing process uses the same natural brewing ingredients as regular beers and ales without heat reduction to preserve the full flavor profile. Combining the brew concentrate with ten ounces of carbonated water produces a ready-to-drink 12 oz. beverage. The product may be used with Kohl+Frisch Sparkling Beverage Systems, SodaStream® Sparkling Water Makers, or any sparkling bottled water.
“We knew T.H.E.M. by reputation from the company’s successful launch of single-serve stick packs,” said Foxboro Co-Founder and COO, Charn Rai. “Right from the start, they recognized the magnitude of the opportunity our product represented, and what we were looking for in a unique packaging solution.”
Snapsil semi-rigid containers feature a patented, audible ‘snap-opening’ function that allows consumers to easily open the package and dispense the contents with one hand. The snap-opening function is integrated into the lower web of the thermoformed pack and there is no requirement for any type of perforation of the film in the opening area of the portion pack. This provides uncompromised barrier properties for package contents.
“It didn’t make sense to put our Foxboro Spirited Brews in a typical, everyday package,” adds Rai. “Our beer concentrate is a unique, disruptive product, so we wanted the packaging to be just as different and special. Just as important, it had to be user friendly.”
Much like the broader food and beverage sector before it, the alcohol products category is beginning to embrace the advantages of single-serve, and T.H.E.M. has been preparing accordingly. The company’s Food facility in Marlton, NJ has been approved for the storage, packaging and distribution of alcohol-based products by the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF). The facility is also FDA-registered, Kosher and USDA Organic certified, and certified to package dietary supplements. The plant has a Safety Food Quality (SQF) Level 2 Certification, and achieved a perfect 100 SQF rating on its latest audit.
T.H.E.M. has seen steady growth and interest in many application areas and is fully equipped to support leading global brands with evaluation, test marketing and initial production scale-up. Its form-fill-sealing operations accommodate both liquid and dry products. In addition to food and beverage products, the company provides contract packaging services for nutraceuticals, pharmaceuticals, personal care products, and energy supplements.
T.H.E.M. recently announced plans to open a new 20,000 sq. ft. contract packaging facility dedicated to Non-Food segments in October. The new operation is conveniently located in Mt. Laurel, NJ, 10 minutes from its Marlton, NJ headquarters. The installation will accommodate non-food packaging technologies including Snapsil easy-open portion packs, as well as other single-dose formats.
Snapsil represents the latest in a series of successful North American package introductions developed in partnership with T.H.E.M and other supply chain partners. “T.H.E.M. has always been recognized for its ability to bring the best technologies forward to solve a vast array of packaging challenges,” Kozarsky concludes. “Our work with Foxboro and Snapsil, and our recent plans for expansion, are indicators of our ongoing commitment to provide T.H.E.M. customers with the best packaging solutions for today’s global market.”
About T.H.E.M.
Technical Help in Engineering and Marketing (T.H.E.M.) was founded in 1973 as one of the first providers of innovative packaging solutions in North America. The company is best known for commercializing Sanko Stick Packaging in the United States. Working in conjunction with select packaging and equipment manufacturers, T.H.E.M. offers a comprehensive array of packaging solutions designed to take brands from initial concept to full-scale national or global production. T.H.E.M. has a fully operational, on-site RD center located at its Marlton, NJ headquarters, with pilot production, scale-up, and full-scale contract packaging capabilities. For more information on T.H.E.M.’s flexible packaging machinery and contract manufacturing services, please visit: www.them.net.
About SNAPSIL®
Snapsil Corporation is the developer of Snapsil, the semi-rigid container that features a patented, audible “snap-opening” function allowing consumers to open a package and dispense its contents with one hand. The company offers a wide selection of Snapsil single and multi-use packs that includes sticks, bottles and squeezables in both single and multi-unit configurations. With headquarters in Birtinya, QLD, Australia, the Snapsil Corporation provides innovative packaging technology and packaging formats for food, beverages, household and garden, beauty and personal care, healthcare, Pharmaceuticals and others.
For more press information, please contact:
Ed Delia, President
Delia Associates
T: 908-534-9044
E: edelia@delianet.com
