Syscom Launches New IP Telephony Solution in the Middle East


sIPC300 enables Call Centers and other business enterprises to simplify management of their communications infrastructure

Syscom Emirates LLC, a subsidiary of M'sharie, the private equity arm of Dubai Investments PJSC, has announced the launch of Syscom sIPC300, the company's latest addition to its wide range of telecommunication solutions in the Middle East. The Syscom sIPC300 enables business enterprises to simplify their overall communications infrastructure management by acting as a single gateway for voice networks.

The sIPC300 has been packaged to enhance efficiency and productivity of Call Centers as well as small and large-scale business enterprises by incorporating attractive features including Voice Mail, Call Recording, Call Reporting, Conference Rooms, CTI interface, Operator Console and other Internet Protocol (IP) telephony functions on one network platform. The package also includes a user-friendly web-based interface to maintain the system online from any point in the world.

"By utilizing Syscom's new business phone system, Call Centers and other business enterprises have the ability to enhance their communication with their clients since the sIPC300 provides a revolutionary improvement in the analysis of calling patterns of customers and deployment of telephony resources. With such superior call handling capability, customer satisfaction is predicted to dramatically increase," said Yawar Sajjad, General Manager, Syscom Emirates.

"Flexibility and cost-efficiency are huge advantages of using the system as it streamlines internal and external business communication. Phone calls are better handled as the IP-PBX phone system can be managed internally and not by the telephone company, while the calls are transmitted via a data network instead of the traditional telephone network. Entire configuration is done using a PC browser. These features enable all connections and extensions to be controlled and administered by the organization without having to depend on and pay for an external PBX service vendor," Sajjad added.

The sIPC300 utilizes IP telephony technology, which allows the transmission of voice signals over the Private Network , Wide Area Network (WAN), or Local Area Network (LAN). With the sIPC300, a business enterprise can place calls using SYSCOM SIP Phones connected through an internal phone switching system, or an IP-PBX (Private Business Exchange), which is connected to a network, and need not rely on a standard traditional telephony infrastructure. This way, telephone calls can be routed internally over the network.

With an IP-PBX system, adding, moving and changing users and sites is smooth and hassle-free because the data network-based telephone system does not require phone cables, making it extremely flexible, scalable and very economical to operate and maintain both in the short and long terms.

The sIPC300 and other Syscom products are available at various Syscom outlets located in Etisalat Business Centers across the UAE and the Syscom Showroom at the Al Khaleej Centre in Dubai. In addition to direct sales, the sIPC300 and other premium products are also available through an active reseller network, which comprises various Data Networking Integrators and Telephone System Installers. Training requirements of various companies are also covered in the Reseller Program, including on-site technical support provided to all channel partners.

Syscom has been providing its top-of-the-line telecoms solutions to a number of GCC countries, while expansion programs are underway in Saudi Arabia, Qatar, Bahrain and other regional markets in 2007.

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