Synchronica Wins Operator in Nigeria - Eighth Subsidiary of Pan-African Operator Group
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Royal Tunbridge Wells- Synchronica plc (AIM: SYNC, TSX-V: SYN), the international provider of next-generation mobile messaging services, has received a purchase order valued at USD 560,000 for initial Mobile Gateway licenses and professional services from the Nigerian subsidiary of a large pan-African mobile operator group.
This is the eighth order for Mobile Gateway from a subsidiary of the group. Combined, the eight subsidiaries represent 100 million mobile subscribers presenting a significant addressable market at the heart of Synchronica's target market of emerging economies.
The Nigerian operator focuses its product and service development on services that enhance brand loyalty and value whilst facilitating revenue growth - particularly from mobile data and value-added services. The order is Synchronica's 17th contract win this year and will result in two of Nigeria's top operators launching a Mobile Gateway-based service in the near future.
Nigeria is a key battleground for mobile services, a major target market for Synchronica, and one that is poised for significant growth. According to a recent study by Technology Strategies International, although Nigeria is Africa's largest mobile market, mobile phone penetration levels are currently below 50 percent.
Nigerian Market to Grow 16 Percent per Year
The international market research and information analyst RNCOS projects the Nigerian mobile sector to grow at a compound annual growth rate of approximately 16 percent over the next three years, adding approximately 50 million subscribers.
Commenting on the order, Carsten Brinkschulte, CEO of Synchronica, says: "With this initial order from the Nigerian subsidiary, we've further extended our lead in Africa as the operators' vendor of choice for next-generation mobile messaging. Nigeria is the continent's largest mobile market and one of the fastest-growing too."
"Mobile Gateway will be launched by two of Nigeria's top operators, and very soon seven out of every ten Nigerian GSM customers will have access to Synchronica's award-winning mobile messaging infrastructure", Brinkschulte adds.
Synchronica's Mobile Gateway product is compatible with virtually any mobile phone. It uses the built-in messaging clients which are found in a wide range of handsets in addition to email to MMS and email to SMS for basic handsets to provide mobile access to push email and synchronization, instant messaging, and connectivity to popular social networking services.
About Synchronica
Synchronica plc is a leading developer of next-generation mobile messaging solutions. Mobile Gateway, Synchronica's flagship product, provides push email, synchronization, instant messaging (IM), and social networking services to any mobile phone currently in use. Synchronica's patented transcoding engine uses advanced streaming to download email attachments and can dramatically reduce the consumption of network bandwidth by as much as 90 percent.
Mobile operators and device manufacturers from emerging and developed markets rely on Synchronica's white-labelled product for providing mass market messaging services across the entire customer base, diversifying revenues and reducing churn.
Headquartered in England, Synchronica also maintains a development center in Germany and the Philippines in addition to a regional presence in Canada, the USA, Hong Kong, Spain, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC) and the Venture Exchange of the Toronto Stock Exchange (SYN). For further information, please visit www.synchronica.com
For more information, please contact:
Nicole Meissner
Chief Operating Officer
Tel.: +44 1892 5527 80
Mobile: +44 7977 2564 12
Fax: +44 1892 5527 21
nicole.meissner@synchronica.com
