SVGA and XGA LCDs are optimized for sunlight readability.

Press Release Summary:

Advanced Super View TFT LCDs are offered in 12.1 in. (LQ121S1LW01) and 15.0 in. (LQ150X1LW72) models, which display 262,000 and 16 million colors and 250 and 350 nits of brightness respectively. These RoHS-compliant, flat-panel LCDs, viewable in indoor and outdoor settings, have flicker-free screens and 170° symmetrical viewing cone that allows off-axis perception of image without color shifting or loss of detail. Operating temperature range is 0 to +50°C.

Original Press Release:

Sharp Introduces 12.1 inch SVGA and 15.0 inch XGA LCDs Optimized for Industrial and Business Applications

Sharp's newest Advanced Super View LCDs drive the performance envelope in resolution, luminance, and sunlight readability while maintaining compatibility

CAMAS, Wash. - May 23, 2006 - Sharp Microelectronics of the Americas has introduced two new Advanced Super View TFT-LCDs (Thin Film Transistor Liquid Crystal Display) for industrial, gaming, medical, and other applications. These new LCDs push performance levels in resolution and luminance while maintaining drop-in replacement for current Sharp designs. These versatile LCD modules expand SHARP's existing product suite and offer engineering customers two more size and technology options within its broad range of high-quality, cost-effective TFT-LCD solutions.

Sharp's new flat-panel LCD displays open up a greater variety of industry sectors beyond factory automation and control systems including finance, medical and electronic signage - even gaming. Applications like these demand greater visual performance combined with higher durability.

Sharp, a leader in LCD technology, developed the 12.1 inch (LQ121S1LW01) and 15.0 inch (LQ150X1LW72) models to address specific design considerations that are a priority for designers of industrial applications. Higher resolutions and greater luminance output meet the growing need for viewability in a wide range of indoor and outdoor settings and lighting conditions. Sharp's 12.1 inch module can display 262,000 colors and 250 nits of brightness; the 15.0 inch module can display an amazing 16 million colors and 350 nits of brightness. Both displays incorporate Sharp's proprietary Advanced Super View technology boasting a 170-degree symmetrical viewing cone. This super-wide viewing cone allows off-axis perception of the image without color shifting or loss of detail. These Advanced Super View displays have fast response times for flicker-free screens; and because the LCDs are normally black, users perceive much crisper, clearer images.

Engineers can quickly and easily upgrade to a current-generation display without re-designing the application. Sharp's new displays feature mountings, connectors, and pinouts identical to previous versions for drop-in replacement. These new displays are also well suited for optical enhancement by third party integrators. The displays' improved durability and field-replaceable backlights with an MTBF of 50,000 hours, make them an ideal choice for a variety of applications.

"Sharp understands the varied needs of the industrial market and we will continue to develop the best display solutions in terms of size, performance, durability, and product longevity," said Sriram Peruvemba, Senior Manager, Product Marketing at Sharp Microelectronics of the Americas. "Consequently, our industrial customers throughout North America can choose exactly the right LCD panel for their product. And a dedicated sales and field application team works with them through every step of the design cycle."
Specifications for Sharp's 12.1 inch SVGA and 15.0 inch XGA LCDs: 
LCD Type Transmissive LVDS Transmissive LVDS
Screen size 12.1 inch LCD 15.0 inch LCD
Pixel Format 800 x RGB x 600 mm 1024 x RGB x 768 mm
Orientation Landscape Landscape
Active Area 246.0(H) x 184.5 mm(V) 304.1(H) x 228.1 mm(V)
Number of Colors 262,144 16 million
Viewing Cone 85° Vertical 85° Vertical
85° Horizontal 85° Horizontal
Brightness 250 cd/m2 350 cd/m2
Contrast Ratio 800:1 (TYP.) 600:1 (TYP.)
Temperature 0°C to +50°C 0°C to +50°C
Temperature -25°C to +60°C -25°C to +60°C
Backlights: 2 CCFTs 4 CCFTs
Response Time: 29 ms (Rise) 25 ms


The LQ121S1LW01 display is currently in production; LQ150X1LW72 will enter mass production in Q2 2006. Contact SHARP at for pricing information.

The LQ121S1LW01 and LQ150X1LW72 join Sharp's extensive lineup of small- and medium-size displays for the industrial market. Ranging in size from 2.2 inches to 28.3 inches, Sharp's industrial displays are available directly from Sharp or from major distributors throughout North America. These Sharp displays are RoHS* compliant.

About Sharp Microelectronics of the Americas

Sharp Microelectronics of the Americas , Camas, Wash., is the U.S.-based microelectronics sales and marketing unit of Japan's Sharp Corporation. In 2001, SHARP also designated Sharp Microelectronics of the Americas as its global development center for Microcontroller and System-on-Chip products based on the popular ARM7 and ARM9 cores. SHARP is a worldwide developer of core digital technologies that are playing an integral role in shaping the next generation of electronic products for consumer and business needs. Sharp Microelectronics of the Americas offers breakthrough memory, LCD, optoelectronics, CCD, RF/IR, microcontroller and System-on-Chip components, along with packaging and integration skills that help design engineers throughout North and South America bring their ambitious ideas to market. Sharp Microelectronics of the Americas is dedicated to improving people's lives through the use of advanced technology and a commitment to innovation, quality, value and design. For more information, visit

*The Restriction of Hazardous substances in Electrical and Electronic Equipment (ROHS) Directive (2002/95/EC). This directive is scheduled to take effect July 1, 2006.

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