Sushi Brama Changes Packaging to Extend Shelf Life
Sushi Brama, Israel, successfully penetrated the Israeli retail market with fresh sushi thanks to utilizing SLB(TM) Technology (Shelf Life Booster) via the Athena, an advanced packaging system developed by Hefestus, Israel and manufactured in North America by ARPAC-Hefestus USA LLC.
Sushi is a traditional Japanese food that fuses culinary aesthetics with well-balanced, nourishing, and colorful ingredients. Manufactures are under constant pressure to keep this highly perishable food fresh and tasty. With the Athena, Sushi Brama has succeeded in doubling sushi shelf life to 4-5 days, while significantly decreasing the number of returns. All ingredients in Sushi Brama products are natural, fresh and hand-picked.
"This is the first time fresh sushi is being sold on supermarket shelves in Israel," notes Shimon Lebowitz, CEO of Sushi Brama. "Its delicate taste and texture provide a true challenge to every sushi producer who wants to market fresh sushi in supermarkets."
"We faced enormous barriers in vending our products in supermarkets due to the typically short shelf life of fresh sushi," explains Lebowitz. "Using the SLB(TM) Technology of Hefestus' advanced packaging machine paved the way to provide consumers the pleasure of eating fresh sushi at home, anytime and at lower cost compared to restaurants. We anticipate a major growth in sales during 2010"
"We are extremely excited to bring this solution to North America," says Greg Levy, President of ARPAC-Hefestus. "Sushi is a high value product that is growing in popularity. The ability to bring a sustainable, effective packaging solution to the marketplace, will ensure the consumer a fresher, high quality product while at the same time ensure better sales and profitability for producers with less spoilage and waste "
About ARPAC-Hefestus
ARPAC-Hefestus USA is a joint venture between ARPAC LP of Schiller Park, Illinois and Hefestus Ltd. of Cesaria, Israel. Hefestus Ltd. was established in 1993 and is a leading manufacturer of Modified Atmosphere Packaging (MAP) systems using a unique and internationally patented technology called Shelf Life BoosterTM (SLBTM). Hefestus Ltd. has hundreds of successful installations throughout Israel, Europe, Asia and Africa.
ARPAC LP is a leading manufacturer of end of line packaging machinery based in Schiller Park, Illinois The ARPAC product line consists ofShrink bundling, shrink wrapping, corrugated tray and case packers and erectors and a full line of automatic and semi-automatic stretch wrap systems.
ARPAC and Hefestus have teamed up to form ARPAC-Hefestus USA to bring the SLBTM Modified Atmosphere Packaging technology to North America. All ARPAC-Hefestus MAP systems have been re-engineered for the US market and will be manufactured at the ARPAC facility in SchillerPark. ARPAC-Hefestus will also service and support every installation from Chicago and through a growing network of qualified packaging distributors.
About Sushi Brama
Sushi Brama offers a wide variety of fresh sushi that is delicately, esthetically and colorfully served. Each order is prepared with care according to the customer's requirements. Sushi Brama manufactures its offerings in a unique fashion in a factory specially designed to create an "Ultra-Fresh(TM)" sushi product. The plant is custom-designed to fill the needs of retailers, caterers, hotels and restaurants.
