Sun Chemical Ready for Pantone's Goe System, New System Complements Sun Chemical's Comprehensive Brand Color Management Solutions

PARSIPPANY, N.J., USA - September 10, 2007 -- Sun Chemical, the world's foremost manufacturer of inks and organic pigments, announced that its worldwide sales force and infrastructure is ready to support Sun Chemical customers as the new Pantone Goe color language is rolled out.

"The Goe system complements Sun Chemical's comprehensive brand color management offerings," said Brad Schrader, chief marketing officer at Sun Chemical. "Sun Chemical is pleased to be ready to provide the new colors enabled by the new Pantone Goe system."

Sun Chemical offers an even broader range of colors for diverse applications, created through the company's unique knowledge of color physiology and its leadership in pigment production, Schrader added.

"Goe will be an enhancement, and our support for the system will come as part of a series of solutions Sun Chemical will bring to market to help brand owners, designers, separators and converters accurately manage and produce spot colors from the concept stage through production," Schrader said.

About Sun Chemical
Sun Chemical, the world's largest producer of printing inks and pigments, is a leading provider of materials to packaging, publication, coatings, plastics, cosmetics, and other industrial markets. With annual sales over $3 billion, Sun Chemical has over 11,000 employees supporting customers around the world. The Sun Chemical Group of companies includes such established names as Coates, Hartmann, Kohl & Madden, and US Ink.

Sun Chemical Corporation in the U.S. and Sun Chemical Limited in England are subsidiaries of Sun Chemical Group B.V., the Netherlands. Sun Chemical has headquarters in Parsippany, New Jersey, U.S.A.; Slough, England; and Weesp, the Netherlands. For more information, please visit our Web site at

Brad Schrader
Sun Chemical
Phone: + 1 973 404 6280

Matt Parry
Eric Mower and Associates
Phone: +1 315 413 4318

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