Streaming21 and Inspur Showcase Revolutionary IPTV Broadcast Solution in China


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Shandong, China - July 25, 2007 - Streaming21, the world's leader in broadcast-quality streaming solutions, together with Inspur, the largest IT solution provider in China, will present their co-developed IPTV broadcast solutions at China National IPTV Technology Seminar from July 27~29. Special invited guests, including China's Municipal Bureaus of Radio & Television and the top IT CEOs from 17 provinces will attend this national-wide IPTV seminar to discuss the current technology and market trends of IPTV. Streaming21 and Inspur will jointly promote the end-to-end IPTV solution nationwide in China, and expect to gain at least 10 reference sites by the end of 2007.

The demonstration will showcase how the revolutionary IPTV solutions enable to broadcast reliable live TV channels and live events to televisions over public Internet with broadcast video quality in standard and high definitions. The new solution is an excellent alternative to satellite delivery of live video - it helps broadcasters to save huge cost on video transmission by using IP networks.

"As the world-wide leading broadcasters are moving to IP-based video communications, Streaming21's breakthrough IP Broadcasting solutions deliver real-time, broadcast-quality video over the Internet, which not only enable cost-effective SD and HD solutions but also provide global service coverage to boost revenues. We will co-work with Streaming21 to promote this unique solution to broadcasters and IPTV service providers nationwide," said Wei Cui, General Manager of Digital Media Division in Inspur.

Streaming21's IP Broadcasting Solutions enable large-scale live video re-broadcast to TV over open & closed networks. Unlike traditional IPTV or cable TV services which rely on expensive managed networks and only serve a limited geographic area, this innovative solution enables reliable real-time video delivery to televisions through open networks and accepts subscribers from any ISP. Also, in contrast to popular live video channels over the Internet that user often see on the PC, the innovative solution can deliver high-quality, full-motion video playback to TV over the Internet. This unique technology not only ensures stable streaming delivery over unmanaged networks but also allows delivering live channels to televisions over non-multicast networks.

As the demand of TV anytime, anywhere continues to grow, the video transmission over long distance by using either satellite or leased line can be very expensive. Streaming21's patented streaming technology enables reliable transmission of high-quality video streams in MPEG-2 and H.264 over the Internet. Thus, broadcasters and service providers can save huge costs on global content aggregation and video content delivery.

About Streaming21
Streaming21 is the world leader in providing interactive IPTV solutions over Fixed-Mobile-Convergence (FMC) and open networks. The solutions successfully enable fixed, mobile, or xSP operators to generate revenues from services delivered across heterogeneous networks. Streaming21's groundbreaking technologies enable digital video entertainment anytime, anywhere and on any device. Built upon a revolutionary and patented architecture, Streaming21's solutions enable the deployment of rich-media services with carrier-class scalability, 24/7 operations, and broadcast-quality delivery. The solutions use standard hardware to lower the total cost of ownership and can deliver content to more users concurrently with patented technologies. The platform is open and flexible to readily integrate value-added services. To learn more about Streaming21's solutions and industry leading partners, please visit www.streaming21.com.

About Inspur
Inspur Group is the largest provider of application and resolution of IT industry in China. Inspur has two stock companies, "Inspur Information" and "Inspur Software", and many subsidiaries. Its business covers many industries such as PC, server, tax controlling machine, communication products, information security, software outsourcing, as well as service, application software for finance, ERP, E-government, tobacco and circulation, etc. Inspur has set up joint ventures with CASIO of Japan, ERICSSON and LG. It also set up good business and cooperative relations with many worldwide-famous corporations such as EDS of America, Furukawa Electric of Japan, NEC, NTT Soft, SOPIA and NUCLEUS of India, etc.

To learn more about Inspur, please visit inspur.com.

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