StratTix Data Analytics and Tessitura Performing Arts Management Software Integrate Patron and Ticket Sales Information For Organizations Like Atlanta Symphony Orchestra
TUSCON, Ariz., Aug. 7 / - Facing increased competition for patrons' dollars, performing arts centers now have a smart, integrated solution for maximizing ticket sales thanks to a partnership between ticket analysis software provider StratBridge and Tessitura Network, Inc., which provides Tessitura Software® ticket, fundraising and customer relationship management technology to performing arts organizations. The two companies announced this partnership today at the Tessitura Network User Conference at the JW Marriott Starr Pass Resort and Spa in Tuscon, Ariz.
Symphonies, operas, ballets and other performing arts organizations have increasingly faced competition for consumers' time from a variety of entertainment options. Combining StratBridge's StratTix ticket analysis software with Tessitura's Arts Enterprise Software will give these organizations the tools they need to better understand sales trends and patterns so they can develop effective sales strategies to fill the house. The Atlanta Symphony Orchestra (ASO) will be the first institution to use the integrated solution to gain a better view of upcoming performances and increase sales.
"We realized we might have been missing some opportunities by relying on spreadsheet data to boost sales," said Charlie Wade, vice president for marketing and concert promotions at ASO. "Tessitura and StratTix let us match individual patrons to specific event attendance, giving us more than one view of buying patterns. Knowing and actually seeing that information will help us develop strategies to increase revenues."
Tessitura's software provides current detailed information about how much donors have given and their previous histories with the organization along with a real-time record of all organizational interactions and transactions. That information, along with up-to-the-minute ticket sales information from Tessitura automatically feeds into StratTix, which analyzes it in real-time for sales teams to review.
StratTix delivers a graphical representation of the theater or arts center that allows sales teams to gain seat-level analyses of sold and available seating. It also enables marketing to review the Tessitura data on patron histories in the context of previous performances to identify trends that may dictate new targeted sales promotions.
"This partnership provides performing arts organizations analytics they haven't had before," said Jack Rubin, president of Tessitura Network. "Combined with the extensive built-in reporting, list building and query tools within Tessitura, this up-to-date analysis of sales patterns, trends and projections gives them a real advantage so they can more effectively plan for, market and execute revenue-generating sales strategies."
Information from the combined solution will enable organizations like ASO to determine how to make the customer experience, including everything from ticket price to post performance receptions, more competitive with other forms of entertainment.
"Until about five years ago, performing arts centers saw patrons purchasing tickets well in advance of the event," said Matt Marolda, StratBridge founder and CEO. "Now they need all of the information they can get, in an automatically generated, easy-to-understand-and-use format so they can make smart decisions that will ultimately drive earlier patron purchase decisions."
About the Atlanta Symphony Orchestra
Now finishing its 62nd season, the Atlanta Symphony Orchestra is considered one of America's leading orchestras, well known for its renowned choruses and for the excellence of its live performances and recordings. Under the creative partnership of Music Director Robert Spano and Principal Guest Conductor Donald Runnicles since September 2001, the ASO performs more than 200 concerts each year to a combined audience of more than a half million through a full schedule of performances, including educational and community concerts throughout Atlanta and Georgia. For more information, visit www.atlantasymphony.org.
About Tessitura Software® and the Tessitura Network, Inc.
Tessitura Software® is an enterprise software application that enables an integrated approach to "constituent management" for arts organizations. Using a single database of information, the system empowers the user organization to record, track and manage all contacts with its constituents, conduct highly targeted and cost-efficient marketing, membership and fund raising appeals, handle all ticketing, subscription and membership transactions both online and in-house, and provide detailed and flexible performance and analysis reports. Besides seamlessly providing efficient business functionality and ticketing, marketing and development department operations, a key benefit of the system is its ability for relationship managers to have a full view of each constituent - their history, preferences and all contacts with the organization. Tessitura Software® is owned by Impresario, L.L.C., a wholly owned subsidiary of The Metropolitan Opera.
The Tessitura Network, Inc. is a nonprofit company established to further enhance Tessitura Software® over time and to provide ongoing support and consulting services for Tessitura licensees. Licensees become "members" of the Tessitura Network once they start using Tessitura to process transactions for their organization. A worldwide Tessitura Network, Inc. team provides these services.
Cambridge, Mass.-based StratBridge provides instant analytics software that enables business people to perform exhaustive diligence research at the touch of a button. StratBridge.net is a Web-native system that seamlessly extracts data from internal and external sources, regardless of format, and visually renders it in Internet browsers and Microsoft Office applications. A variety of customers, including professional sports franchises, performing arts and concert venues, institutional and individual investors, consultants and business leaders, use the software to quickly understand complex data patterns. For more information, visit the company's Web site at www.stratbridge.com.
Michelle Dillon of Beaupre & Co. Public Relations, Inc.
firstname.lastname@example.org for StratBridge