SRS Labs Introduces WOW HD at CES 2006 Giving Consumers the Ability to Position and 'Turn Up' the Dialog in TV and Movies
SANTA ANA, Calif., Dec. 28 -- SRS Labs, Inc. (NASDAQ:SRSL), a leading provider of audio technology solutions, announced today that the new SRS WOW(TM) HD audio enhancement technology for televisions and consumer electronics products will debut at the International Consumer Electronics Show ("CES") from January 5-8th at the Las Vegas Convention Center in room N-218. SRS WOW HD provides consumers, for the first time, the ability to adjust the mix of the phantom center image relative to the background audio. Consumers can now easily position the dialog and vocals to their taste and playback environment. It also features high definition audio enhancement for added clarity of high frequency content along with advanced bass processing for superior low frequency sound quality. SRS Labs will be demonstrating WOW HD on Analog Devices' SigmaDSP(R) audio processors at CES.
"Today's consumer electronics products present a variety of challenging design environments, requiring the highest degree of audio excellence within an efficient and fully programmable audio core," said Kevin Leary, product line director, precision signal processing business at Analog Devices. "ADI's SigmaDSP family of audio processors used with SRS WOW HD gives consumer electronics manufacturers all of the advanced audio features they want, while ADI's SigmaStudio programming environment provides more flexibility in design than has been previously available."
"We continually hear from consumers that dialog and other key audio elements get buried or muddy while they are watching TV or movies," said Alan Kraemer, chief technology officer at SRS Labs. "WOW HD enabled TVs and set top boxes allow consumers to mix the sound and overcome these issues."
SRS WOW HD solutions are available for televisions, set top boxes, DVD recorders, and digital media players from SRS Labs platform partners including: Analog Devices' SigmaDSPs (AD1940/1941, ADAV400, ADAU1701); SigmaTel STMP35xx; Freescale Coldfire and ARM. Other WOW HD-enabled chips from leading semiconductor manufacturers will be available in early 2006.
About SRS WOW HD
SRS WOW(TM) improves the dynamic audio performance of compressed and uncompressed audio by expanding the size of the audio image and creating a deep, rich bass response. The patented techniques in SRS WOW widen the horizontal sound field and raise the vertical sound image, retrieving information lost in the mixing process to create a more natural audio experience. WOW also shapes a maximized bass response using sculpted filters and driver physics to go beyond the low-frequency limitations of speakers and headphones. The combination enables manufacturers of televisions, mobile phones, and digital audio players to leverage cost-effective components for a high-quality consumer experience. SRS WOW HD builds on the success of SRS WOW by adding the new Definition(TM) control for high-definition clarity and the new center control for dynamic extraction and positioning of dialog.
SRS WOW HD is the latest addition to the SRS suite of audio enhancement and surround sound technologies. SRS TruSurround(R)XT is the industry's leading surround solution to play multichannel broadcast content over two speakers. SRS Circle Surround(TM) II is the matrix surround sound format used by HD Radio(TM) broadcasters and by television broadcasters like ESPN. More information on SRS WOW HD and other products from SRS Labs is available at www.srslabs.com. For a private listening demonstration of SRS WOW HD at CES, please call 949-442-1070 or email sales@srslabs.com.
About SRS Labs, Inc.
SRS Labs is a recognized leader in the advancement of audio and voice technology. The company works with the world's top manufacturers to provide a richer entertainment experience through patented sound techniques. SRS Labs' technologies can be heard through products ranging from televisions, LCD and plasma monitors, cell phones, MP3 players, car audio systems, and notebook and desktop computers. The company also offers hardware and software tools to professionals and consumers for the creation, production and broadcast of content featuring SRS Labs' technologies. Valence Technologies Limited, a Hong-Kong based subsidiary of SRS Labs, is a semiconductor company that designs and sells custom ASICs and standard ICs to leading manufacturers worldwide. Based in Santa Ana, Calif., the company also has licensing representation in Hong Kong, Japan, Europe, and Korea. For more information about SRS Labs, Inc. please visit www.srslabs.com. The information on the aforementioned website is not incorporated by reference into this press release.
