o SRS Labs expands their commitment to the PC market with customized software solutions
o ViewSonic licenses custom SRS Labs software to be included with PC monitors for a superb audio performance from integrated speakers
o Working closely with OEM, SRS Labs implements unique software solution to tune and improve audio performance from smaller speakers for PC
SANTA ANA, Calif., and LAS VEGAS, Jan. 7 - SRS Labs Inc. (NASDAQ:SRSL), a leading provider of surround sound, audio enhancement and voice processing technologies announced today that ViewSonic, a leading global provider of visual display products, will bundle a custom software solution, developed by SRS Labs, with new 2008 monitors. The software solution was designed expressly to improve the sound quality of monitors with built-in speakers, allowing consumers to experience high quality audio without purchasing separate audio components.
SRS Labs delivers innovative and custom PC software solutions, which is a unique method for providing their audio enhancement technologies to manufacturers that do not utilize any discrete IC circuitry for audio processing. Consumers will receive a CD with SRS Labs' software that ships with most new ViewSonic monitors. All they need to do is to load the software and immediately they will begin to experience high quality audio performance from the monitor's built-in speakers. There is no need to add external speakers -- thus eliminating clutter on the desktop and the additional expense.
The custom software solution that is bundled with the ViewSonic monitors uses SRS Labs' popular WOW HD(TM) audio process. It is designed to improve audio performance, especially from highly compressed audio files, by expanding the size of the perceived sound image and creating a deep, rich bass response. SRS WOW HD restores information that is lost by traditional recording and playback techniques, creating a more natural and realistic audio experience with overall improved fidelity. Additionally, SRS WOW HD delivers a bigger, wider sound field, with greater definition and clarity in the high frequency range.
"By creating a custom software solution, we were able to work closely with ViewSonic to properly tune our technology to provide the best possible performance from their monitors," said Benjamin Grier, Product Marketing Manager for SRS Labs. "This new implementation of our software is leading the way for leading PC accessory makers to enhance the audio quality of their products, enabling them to meet consumers' expectations for high quality sound from a PC."
To date, SRS audio technologies have shipped in over one billion consumer electronics products ranging from flat panel TVs, Bluetooth accessories and mobile phones to PCs, portable media devices and automotive entertainment systems.
SRS Labs will be showcasing their award-winning technologies, including SRS WOW HD, during CES 2008 in meeting room # N239 - North Hall, Las Vegas Convention Center.
About SRS Labs, Inc.
SRS Labs is a leader in audio signal processing for consumer electronics. Founded in 1993, SRS Labs holds 129 worldwide patents, with another 34 pending, for advanced audio, voice and surround sound technologies that optimize and improve the listening experience through techniques based on research into the human auditory system. Through partnerships with leading global manufacturers and semiconductor and software partners, over one billion products have shipped worldwide utilizing SRS audio technologies, primarily from one of three main technology families, SRS WOW®, SRS TruSurround® and SRS Circle Surround®. SRS Labs audio and voice processing provides the best possible sound from all content and in every environment including HDTVs, mobile phones, portable media devices, A/V components, PCs and automotive entertainment. And with 38 percent of the 58 million flat panel televisions shipped in 2006 featuring SRS audio processing, SRS Labs sets the standard for HDTV audio processing. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the US, China, Europe, Japan, Korea and Taiwan.
For more information, visit http://www.srslabs.com/.
Source: SRS Labs, Inc.
CONTACT: Cyndee Pelino, Marketing Manager of SRS Labs, Inc.,
or Jim Noyd of Noyd Communications +Inc., 1-310-374-8100, firstname.lastname@example.org
Web site: http://www.srslabs.com/