SRC Analytics Partner Launches New Micromarketing Tool on Alteryx Platform
Environics Analytics' Envision Combines Advanced Capabilities with Easy Online Interface
Broomfield, Colo., March 18, 2009 - SRC, LLC, the leading provider of Geographic Business Intelligence(TM) technology, and Environics Analytics, the premier marketing and analytical services company in Canada, have announced the launch of Envision, a Web-based micromarketing tool that provides customer and market business intelligence. The announcement was made at SRC's Extend 09 Conference at the Omni Interlocken Resort, in Broomfield, Colo., where some of the nation's leading business strategists are meeting to share best practice examples deployed with SRC's technology.
"Environics Analytics is a valued SRC analytics partner, and we're pleased to see the tremendous value they are providing their clients with the Envision platform," said Dean Stoecker, SRC president and CEO. "With their expertise in micromarketing, Environics Analytics now delivers automated best practices that produce immediate results."
The Envision suite is designed to incorporate both internal customer data and a variety of external Canadian marketing databases to provide companies with "one-click business applications" for customer insights, site analysis and media planning. Envision is built upon SRC's Alteryx® geographic business intelligence platform, which allows companies to use rapid data analysis to make smarter business decisions more efficiently.
"Envision can help users efficiently find their best customers, whether the targeting is based on their lifestage, their assets, what language they speak at home or even their views towards green products," says Jan Kestle, president of Environics Analytics. "Thanks to the SRC technology, we have been able to develop a powerful online platform that's fast, flexible and easy to use. The resulting system does exactly what we want it to do rather than our having to adapt to constraints imposed by the underlying technology. "
Environics Analytics is commited to using analytics to help businesses optimize their marketing spend, an increasingly important trend as noted in a recent BusinessWeek executive survey that identified sophisticated analytics as a vital component for improving marketing programs.
Environics Analytics uses SRC's Alteryx as a foundation to build Envision into a simple point-and-click interface with functionalities including customized maps, customer profile reports and market rankings. Envision is a scalable tool, from desktop to enterprise deployment, designed to help companies and non-profits execute on marketing campaigns from local and regional to national.
SRC's Extend 2009 conference concludes Thursday, March 19, 2009. Media interested in speaking with one of the featured presenters should contact Eric Rodriguez at erodriguez@airfoilpr.com.
About Environics Analytics
Environics Analytics is the premier marketing and analytical services company in Canada. Specializing in geodemographic segmentation, site modelling and custom analytics, the Toronto-based company provides data-driven market insights to help our clients find and keep their customers. It has the most experienced team of micromarketing experts in Canada. Environics Analytics is a member of the Environics group, a unique alliance of companies dedicated to providing intelligent research, analytics and communications. To learn more about Environics Analytics, please visit our website at: www.environicsanalytics.ca.
About SRC
SRC software and solutions enable fact-based decision-making by delivering comprehensive data access and analysis with unparalleled performance. SRC's geographic business intelligence software serves Fortune 500 companies and more than 240,000 users worldwide, delivering specialized consumer and market insight and seamlessly scaling between local, regional and global markets via desktop applications or over the Web. For more information, contact SRC at 888.836.4274 or visit www.ExtendTheReach.com.
Alteryx is a registered trademark and Geographic Business Intelligence is a trademark of SRC, LLC.
Other products named herein may be trademarks of their respective manufacturers and are hereby recognized.
