Spanning Partners Delivers RSS for CRM on Salesforce.com's AppExchange


Spanning Salesforce Lets Users Subscribe to Salesforce With RSS

SAN FRANCISCO, salesforce.com Appforce Conference, May 24 / / -- Spanning Partners, a leading enterprise RSS services company, and salesforce.com (NYSE:CRM), the market and technology leader in on-demand business services, today announced the availability of Spanning Salesforce for salesforce.com's AppExchange. Salesforce.com customers can now subscribe to personalized, secure RSS feeds to stay on top of their most important CRM information without logging into Salesforce. Built on the AppExchange on-demand platform, Spanning Salesforce for AppExchange is immediately available at salesforce.com/appexchange. The announcement was made today at Appforce, salesforce.com's first annual AppExchange partner, user and developer conference.

Spanning Salesforce allows users to track new and updated information in Salesforce using Really Simple Syndication (RSS), the technology popularized by blogs and podcasting. Using RSS readers like those available from Attensa and NewsGator, salesforce.com customers can quickly and easily choose from among dozens of Spanning Salesforce feeds to track leads, opportunities, activities, contacts, documents, and support cases. Spanning Salesforce users can always have the latest information at their fingertips without needing to log in to Salesforce.

"Spanning Salesforce for AppExchange keeps salesforce.com customers up to date with their critical business data," said Charlie Wood, founding principal of Spanning Partners. "As a former sales rep and a long-time Salesforce user, I know how important it is to have at-a-glance access to my most important CRM information, whether I'm at my desk, in a meeting, or on a plane. Building on the AppExchange platform, Spanning Salesforce brings that capability to salesforce.com customers using RSS."

"Spanning Partners' delivery of secure RSS feeds as a service on the AppExchange creates a great mashup of RSS and on-demand CRM," said Adam Gross, vice president, developer marketing, salesforce.com. "Given the explosive adoption of RSS, we are thrilled to have Spanning Salesforce among the vanguard of AppExchange applications."

Spanning Salesforce for AppExchange is one of more than 250 applications created by salesforce.com, its customers and partners that are now available on the salesforce.com AppExchange, the world's first on-demand application platform. AppExchange provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM. AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into a customer's salesforce.com account. AppExchange can be found at salesforce.com/appexchange.

About Spanning Partners

Spanning Partners is RSS-enabling the enterprise, one application at a time. The company, based in Austin, Texas, counts among its clients enterprise applications vendors, Web 2.0 startups, and their customers. Spanning Partners was founded in 2005 by former NewsGator Vice President Charlie Wood. For more information please visit http://spanningpartners.com/.

About salesforce.com

Salesforce.com is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. AppExchange, salesforce.com's on-demand platform, allows customers and partners to build powerful new applications quickly and easily, customize and integrate the Salesforce suite to meet their unique business needs, and distribute and sell on-demand apps at appexchange.com. Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.

As of April 30, 2006, salesforce.com manages customer information for approximately 22,700 customers and approximately 444,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit www.salesforce.com/, or call 1-800-NO-SOFTWARE.

NOTE: Salesforce.com is a registered trademark of, and AppExchange and Successforce are trademarks of salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.

CONTACT: Charlie Wood of Spanning Partners, +1-512-217-6551, or charlie.wood@spanningpartners.com; or Gordon Evans of Salesforce.com,
+1-415-536-7608, or gevans@salesforce.com

Web site: http://spanningpartners.com/

Web site: http://www.salesforce.com/

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