Sony to Showcase Latest Products at CEATEC JAPAN 2006


Tokyo, Japan, Sept. 26, 2006 - Sony will be exhibiting its latest digital audio-visual products under the theme 'Sony Hi-Vision Quality' at CEATEC Japan 2006 (October 3rd - 7th at Makuhari Messe, Mihama, Chiba prefecture). Visitors will be able to see, feel and enjoy the emerging world of high definition.

Overview: Sony Exhibited Products

Theme: "Sony Hi-Vision Quality"

At CEATEC JAPAN 2006, Sony will exhibit a range of electronic products that enable customers to record, view, edit and store high definition content. Through Sony's wide range of high definition products, such as the latest Blu-ray recorder, 'BRAVIA' flat TVs, HD camcorder 'HandyCam', personal computer 'VAIO', DVD recorder 'Sugo-roku' and digital SLR camera 'alpha', customers will be able to experience the advantage of "Sony Hi-Vision Quality". Furthermore, "Location Free", a product that allows customers to enjoy content outside the living room, will also be displayed. Please visit the Sony booth to get a sense of the new ways that HD content can be enjoyed at home.

Main Exhibited Products

Flat TV, 'BRAVIA'
To view high definition contents with superb quality - "like you were there."

HD camcorder, 'HandyCam'
To film beautiful and impressive scenes with high definition quality

Personal computer, 'VAIO'
To record and edit HD contents anytime

Blu-ray disc recorder
To view, record, and archive high definition contents with large capacity Blu-ray discs

DVD recorder 'Sugo-roku'
To record, store, and enjoy high definition content anytime at home

Digital SLR camera 'alpha'
To view high quality pictures taken by the digital SLR camera 'alpha' on BRAVIA via VAIO, Sugo-roku, and Blu-ray disc recorder

'Location Free'
To enjoy high quality content received in the living room and relayed to other rooms, outside, or even abroad

About Sony

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading personal broadband entertainment company in the world. Sony recorded consolidated annual sales of approximately $67 billion for the fiscal year ended March 31, 2005. Sony Global Web Site: sony.net

For further information, please visit the Sony home page at: sony.net/

Contact
Sony Corporation
Gerald Cavanagh
Tel: +81-3-5448-2200
Fax: +81-3-5448-3061
E-mail: gerald.cavanagh@jp.sony.com

Sept. 26, 2006, 14:03 (JST)
Source: Sony
Sony (TSE: 6758) (U.S.: SNE)
sony.net/

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