Sony of Canada Upgrades RedPrairie Warehouse Management (WMS)


July 8, 2008

Leading Canadian electronics and entertainment company able to take advantage of new supply chain technology advances and incorporate voice picking

Milwaukee, WI - RedPrairie Corporation, a world leading consumer driven optimization company, announced today that Sony of Canada, a leading electronics and entertainment company, has upgraded to a new version of RedPrairie's WMS in its Whitby, Ontario and Coquitlam, British Columbia distribution centers. Sony of Canada has been a RedPrairie customer for nine years and upgraded to a new version of the company's WMS to take advantage of new features and functionality including voice picking with Vocollect Voice from Vocollect, Inc.

Both Sony of Canada distribution sites went live with the new version in April 2008. These warehouses service all wholesale and retail sales throughout Canada. The Wholesale group is responsible for marketing and sales of Sony products to consumers through a dealer network, and to professionals through multiple direct sales channels. The Retail group operates approximately 80 Sony Style retail locations and is responsible for direct merchandising and sales of Sony and third party products to consumers.

"RedPrairie's WMS plays a critical role in Sony Canada's distribution operations," said Rick Courtin, Business Process Manager, Supply Chain Group at Sony of Canada Ltd. "This new version allows us to enhance our capabilities, for example enabling voice picking technology for cluster picking."

"RedPrairie is committed to developing long-term customer relationships with companies like Sony of Canada," said Mike Mayoras, CEO of RedPrairie. "For over nine years, our two companies have partnered to provide Sony of Canada the warehouse visibility, productivity and stability it demands for its complex distribution operations."

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray player, BRAVIA televisions, Cyber-shot digital cameras, Handycam Camcorders, VAIO computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 80 Sony Style retail locations across Canada.

About RedPrairie Corporation

RedPrairie is a world leading consumer driven optimization company. Built on an advanced Service Oriented Architecture (SOA) developed over the past 15 years, the RedPrairie integrated suite of solutions offers on-demand capabilities to over 32,000 sites worldwide for many of the world's largest companies.

RedPrairie's E2e(TM) solutions synchronize people and products throughout the customer buying cycle to ensure goods reach the right place at the right time. At the point of sale, this means consumers have access to desired products and that the store is staffed with the right people to help them make their purchases. In the production cycle, it means suppliers and manufacturers time and synchronize shipments and production based on demand signals from the retailer. And in the back room of the store, it means having the least amount of inventory, solving the "last yard" problem of the retail supply chain.

With 20 global service sites and standard service methods that have been validated over the last 30 years, RedPrairie provides unparalleled service and support. For additional information, call 1.877.733.7724, or access www.RedPrairie.com.

RedPrairie Public Relations Contacts:

North America

Kari Janavitz

262-317-2526

Kari.janavitz@redprairie.com

UK

Lucy Allen

+ 44 (0) 1494 486636

lucy.allen@redprairie.com

Europe and Asia Pac

Nathalie Vanden Houwe

+32 (0)54 31 86 93

Nathalie.vandenhouwe@redprairie.com

Renee Truttmann

760-201-6243

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