Sonneborn Drives New Customer Feedback Initiatives with Confirmit EFM
New York, NY February 7, 2007 -- FIRM (OSE: FIRM), the world's leading provider of software for Enterprise Feedback Management (EFM) and Market Research (MR), today announced that Sonneborn, Inc. has licensed the Confirmit EFM platform to power their newly expanded customer satisfaction initiative. The world leader in the manufacture and supply of high-purity specialty hydrocarbons, Sonneborn has licensed the Confirmit On-Demand software solution guaranteeing an up-time minimum of 99.7%.
Established in the early 1900's, Sonneborn pioneered North American white mineral oil manufacturing and the production of petrolatum for use in medical salves and ointments. A global company, Sonneborn's US operations are headquartered in New Jersey with their manufacturing sites in Pennsylvania and The Netherlands. Sonneborn's clients also span international borders and monitoring customer feedback and satisfaction will be an ongoing strategic initiative.
Having conducted customer satisfaction surveys via telephone and on paper, Sonneborn launched an extensive review of online survey software that could accommodate their new customer satisfaction program. While their initial rollout will be limited to North American clients and contacts, multilingual capabilities were important as Sonneborn plans to eventually deploy the surveys across all clients worldwide. "The advanced feature set and ease-of-use were definite factors in our decision to license Confirmit," said Roy Seib, Marketing Manager at Sonneborn. "The ability to import and integrate existing customer and client data with surveys built on the Confirmit platform to develop detailed customer profiles for more meaningful reporting was critical to our decision."
Challenged by their CEO to develop a more effective customer satisfaction feedback process, a team at Sonneborn developed their plan to conduct regular customer satisfaction surveys with Confirmit and provide results reporting through Confirmit Reportal. Sonneborn plans to leverage the platform to provide senior management with dashboards to visualize results and drive appropriate corrective action and continuous process improvement throughout the organization.
"We've noticed the trend of leading global organizations implementing EFM platforms as part of a strategic process for a forward-looking outlook to drive business efficiencies," said Kjell Ã~ksendal, FIRM's Vice President of Marketing. "Confirmit EFM enables companies like Sonneborn to link customer feedback with business performance and drive operational improvements. Confirmit's sophisticated and advanced feature set can meet the needs of global organizations while its user-friendly interface can be easily operated by teams that have little or no experience from similar applications."
Confirmit's world-class EFM and MR platform can be licensed as Confirmit On-Demand or Confirmit On-Premise. Confirmit can be implemented in both online or offline locations and comes with Confirmit Reportal enabling live access to customized reports ensuring that end-clients, executives and other relevant stakeholders have critical insight at their fingertips when decision are to be made.
Press contacts:
Kjell ksendal
Vice President of Marketing
FIRM
+47 91845414
Roy Seib
Marketing Manager
Sonneborn
+1 201 760 2959
About FIRM
Future Information Research Management (FIRM) is the world's leading provider of software for Market Research (MR) and Enterprise Feedback Management (EFM). The company has 110 employees and offices in Oslo, London, New York and San Francisco. FIRM's software is also distributed through partner resellers in Amsterdam, Sydney and Tokyo. FIRM became a public company in December 2005, and is listed on Oslo Stock Exchange under the ticker "FIRM".
Confirmit, FIRM's flagship product, is a web-based survey, feedback and reporting software. FIRM's two target markets and product offerings are Global 5000 companies with Confirmit EFM (Enterprise Feedback Management) and market research companies worldwide with Confirmit MR (Market Research). Customers include Accenture, ACNielsen, Aker Kværner, Dow Jones, Egg, Hewlett Packard, Intrawest, Ipsos, Microsoft, Storebrand, and Statoil.
For more information about FIRM and Confirmit, visit www.confirmit.com.
About Sonneborn
Sonneborn is the world leader in the manufacture and supply of high-purity specialty hydrocarbons. Our primary products are white oils, petrolatums, plastics oils, PVC oil, microcrystalline waxes, petroleum distillates. Other products include refrigeration oils, cable-filling compounds, ink oils and compressor lubricants. Standard and custom grades are available to meet the strict USP, NF, BP, DAB, French Codex, EuP, Japanese and other pharmacopeias. Offices and manufacturing across five continents deliver service to customers worldwide. Sonneborn is a portfolio company of Sun Capitol Partners, Inc.
For more information about Sonneborn, visit www.sonneborn.com
Sun Capital Partners, Inc. is a leading private investment firm focused on leveraged buyouts, equity, debt, and other investments in market-leading companies that can benefit from its in-house operating professionals and experience. Sun Capital affiliates have invested in and managed more than 140 companies worldwide with combined sales in excess of $33.0 billion since Sun Capital's inception in 1995. Sun Capital has offices in Boca Raton, Los Angeles, and New York, and affiliates with offices in London, Tokyo, and Shenzhen, China.
For more information about Sun Capital Partners, visit suncappart.com
Press Contact:
KJELL OKSENDAL
Confirmit
Phone: 2126601800
Website: www.confirmit.com
More Information: www.prweb.com//releases/sonneborn/efm/prweb503131.htm
