Software suits small to midsize enterprise market.

Press Release Summary:



ProChannel Mid-Market offers 4 software bundles for high tech industry. Demand Generation adds speed and efficiency to sales activities. Global Price Management increases closure rates by streamlining fulfillment activities. Channel Management improves margins and channel sales and Compensation Management optimizes staffing levels. Each bundle offers functionality for administration, user management, organization management, Alerts and Notifications, and standard reports.



Original Press Release:



Azerity Introduces ProChannel Mid-Market, a set of robust CRM Sales and Channel Automation Solutions for the Small and Midsize Enterprise (SME) Market



Small to Midsize Businesses get a Competitive Lift with Azerity's ProChannel Full Featured Suite via Mid-Market Product Bundles

San Jose, CA - October 15, 2002 - Azerity, the leader in CRM solutions for the high-tech industry, today announced the immediate availability of four new software bundles designed and priced to meet the needs of small and midsize businesses (SMB) in the high-tech industry. Each ProChannel Mid-Market solution is comprised of the complete, enterprise level functionality found in selected modules of Azerity's popular ProChannel suite. The first four ProChannel Mid-Market solutions allow customers to address specific needs in areas such as:

oDemand Generation - adding speed and efficiency to sales activities such as opportunity tracking, product catalog search and sample distribution.

o Global Price Management - increasing closure rates by streamlining fulfillment activities such as interactive quoting, order capture and contract compliance.

o Channel Management - improving margins and channel sales by giving sales people instant visibility into channel inventory status, and fully automating debit, POS and MPP administration.

o Compensation Management - optimizing staffing levels and increasing productive selling time via accurate and comprehensive commissioning.

"When it comes to customer acquisition, retention and satisfaction, the needs of midsize businesses are as demanding as their larger competitors," said Stephen Gold, Azerity president and CEO. "ProChannel Mid-Market makes no compromise on functionality, and offer the kind of rapid implementation and fast ROI that the mid-market demand in today's highly competitive markets."

According to AMR Research, the small and midsize business (SMB) market, combined with divisions of enterprises, represents a $44.1B CRM opportunity over the next 10 years. "It isn't the 800-pound gorilla that SMBs are turning to. Smaller companies are gaining traction because they understand what SMBs are looking for in functionality and price. Divisions of larger companies are staring to turn to these smaller vendors as well."

Each Mid-Market Solution is supported on the Microsoft Windows platform. In addition to functionality specific to the target application, each solution includes functionality for administration, user management, organization management, Alerts and Notifications, and standard reports. Pricing for Azerity's Mid-Market Solutions starts at $100,000.

About Azerity

Azerity(R) is a leading provider of web-based enterprise class software sales solutions. ProChannel(R), their award winning suite of integrated customer relationship management (CRM) and channel automation software applications, provides high-tech manufacturers and their extended selling organization total visibility and management of the sales and marketing process. A patent pending process allows organizations to map their business processes across the ProChannel suite of 26 feature rich modules. Combining in depth functionality with extensive domain expertise, a proven ROI, unparalleled professional services, and total customer satisfaction and it is clear why Azerity has emerged as the standard for enterprise class sales solutions for high-tech. The Company headquarters are located at 1560 Berger Drive, San Jose, California 95112. For additional information about Azerity, visit www.azerity.com or call 408-324-2300.

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