Software Suite facilitates targeted mobile retailing.
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Press Release Summary:
Qpass Retail Suite enables service providers to offer consumers personalized product and service recommendations that span all mobile content channels and media types. Designed with horizontal architecture that centralizes core functions such as storefront discovery, merchandising, and content management, digital commerce solution gives service providers end-to-end control to deliver optimal retail marketplace for personal and seamless shopping experience.
Original Press Release:
Amdocs' Qpass Digital Commerce Unit Unveils the New Model for Mobile Retailing
The new Qpass Retail Suite delivers a rich and personal shopping experience across all storefronts with any digital content
ST. LOUIS, Sept. 27 -- Amdocs (NYSE:DOX), the leading provider of customer experience systems, today unveiled the new Qpass Retail Suite, a digital commerce solution that facilitates a holistic approach to mobile content retailing by service providers, signaling an end to the currently prevailing 'silo' approach. The new Qpass Retail Suite will enable service providers to offer consumers personalized product and service recommendations that span all mobile content channels and media types.
Vast Market Potential
The digital content business is predicted to reach $80 billion worldwide by 2010 according to Ovum, representing a significant opportunity for operators and content providers. To capitalize on this, the Qpass Retail Suite is designed as a horizontal architecture that centralizes core functions such as storefront discovery, merchandising, and content management, giving service providers the end-to-end control to deliver a superior retail marketplace for a personal and seamless shopping experience. By deploying solutions like the Qpass Retail Suite, operators can deliver a personalized customer experience to increase consumer satisfaction, increase average revenue per user (APRU), and reduce customer churn.
No More Disjointed Content Platforms
Many service providers have multiple content storefronts, each supported by a separate solution. The resulting vertical silos limit service providers in numerous ways, preventing them from being able to cross promote their offerings, giving them poor visibility into sales, and most of all, creating an inconsistent consumer experience. The new Qpass Retail Suite breaks out of the traditional storefront model and allows for targeted service delivery. The new platform enables two new key differentiators for service providers: the first is a true personalization platform that can make targeted recommendations based on a customer's profile and behavior; and the second is the ability to allow for shopping in places other than the traditional storefront such as on major portals, in games, or alongside applications.
"Extensive market research and our discussions with customers show that one of the major obstacles consumers face when purchasing content is finding what is relevant to them," said Charles Born, vice president of corporate communications for Amdocs. "Instead, today consumers are often bombarded with things they don't want or need - for instance, they can be presented with an opportunity to buy the top-selling ringtone after just purchasing that exact ringtone. The new Qpass Retail Suite gives service providers the opportunity to deliver personalized product recommendations relevant to the interests and preferences of each subscriber in a seamless manner across all content catalogs - creating a far superior customer experience."
About Amdocs
Amdocs is the market leader in customer experience systems innovation, enabling world-leading service providers to deliver an integrated, innovative and the intentional customer experience(TM) - at every point of service. Amdocs provides solutions that deliver customer experience excellence, combining the software, service and expertise to help our customers execute their strategies and achieve service, operational & financial excellence. A global company with revenue of $2.48 billion in fiscal 2006, Amdocs has over 16,000 employees and serves customers in more than 50 countries around the world. For more information, visit Amdocs at www.amdocs.com.
