Software Service promotes insight into fund availability.
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Press Release Summary:
Funds Tracker provides real-time visibility into available trade spending balances to promote better business decisions for trade marketing and sales organizations of consumer products manufacturers. Accessible through DemandTec TradePoint Network(TM), solution provides precise, on-demand view of available balances to maximize available trade dollars. Additional functionality covers flexible fund management, multi-fund allocation, and data export.
Original Press Release:
DemandTec Launches Funds Tracker Software Service on the DemandTec TradePoint Network(TM)
On-demand access to accurate trade fund balances saves time, enables better business decisions for consumer products manufacturers
NEW YORK, June 10 -- DemandTec, Inc. (NASDAQ:DMAN), a leading provider of on-demand merchandising and marketing software services for retailers and consumer products manufacturers, today announced the launch of Funds Tracker at the Consumer Goods Sales & Marketing Summit 2008, which is being held June 9 through 11 at the Roosevelt Hotel. Funds Tracker is a new service providing accurate visibility into available trade spending balances saving valuable time and enabling better business decisions for the trade marketing and sales organizations of consumer products manufacturers.
Funds Tracker is accessible through the DemandTec TradePoint Network(TM), the industry's only secure, Internet-based network of software services for retailers and their suppliers to transact, interact and collaborate on promotions and other merchandising and marketing activities.
The service is an available upgrade to companies subscribing to the Advanced Deal Management service, a core DemandTec collaboration offering on the DemandTec TradePoint Network that helps manufacturers enter, negotiate, manage and archive trade promotion agreements with their retail partners.
The Funds Tracker software service provides business managers with immediate and accurate visibility into available trade spending balances. The software service eliminates the need for manual tracking of trade promotion activity, providing a precise view of available balances so end users can maximize available trade dollars.
"At a base level, the Funds Tracker service should make life a lot easier for our consumer products customers. Business managers can now view accurate trade fund balances at a moment's notice, saving time so they can focus on higher value trade planning activities," said Armen Najarian, Senior Director, Product Marketing at DemandTec. "At a higher level, the Funds Tracker service delivers information that empowers business users to make more informed decisions, such as committing to a new promotion opportunity, or enhancing the allowance for a planned event."
Among the features of Funds Tracker are:
-- Real-time balances - automatically manages fund totals as promotion offers change and retailer billing data is received.
-- Flexible fund management - effectively segregates trade spend by creating discrete spend buckets.
-- Multi-fund allocation - splits promotion expenditures across multiple funds, where appropriate, for more customized tracking.
-- Data export - provides one-click fund activity exports to spreadsheets for offline analysis and integration with other trade planning systems.
Beyond the time savings benefit that Funds Tracker offers, the service helps reduce the known latency in time to reconcile actual trade spending balances by as much as 50%. This reduction in reporting latency helps manufacturers free up investable trade funds faster, providing the opportunity to plan additional promotions.
"Keeping an accurate accounting of available trade funds balances is a time consuming process for virtually all consumer products companies. An integrated deal management software service not only saves valuable time and resources, but also positively affects the way manufacturers plan events and serve their retail customers. These benefits will improve the overall collaborative planning process and deliver value to the end consumer in the form of better pricing and promotions," said Mike Kantor, Managing Director of Trade Promotion Management Associates, a consumer products industry organization.
Funds Tracker is an add-on software service available to qualified manufacturers through the DemandTec TradePoint Network. To further expand the DemandTec TradePoint Network, DemandTec and select partners are planning to develop additional software services to improve the efficiency and effectiveness of promotion planning and other merchandising activities.
To learn more visit www.demandtec.com/fundstracker or call 888-221-6128.
About DemandTec
DemandTec (NASDAQ:DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 140 leading retail and consumer products manufacturers such as Advance Auto Parts, Best Buy, Circle K Stores, ConAgra Foods, Delhaize America, Dr Pepper Snapple Group, Giant-Carlisle, H-E-B Grocery Co., Hormel Foods, Monoprix, Safeway, Sara Lee and Tyson Foods. Connected via the DemandTec TradePoint Network(TM), DemandTec customers have collaborated online on more than one million trade deals. For more information, please visit www.demandtec.com.
DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. DemandTec TradePoint Network is a trademark of DemandTec, Inc. All other trademarks are the property of their respective owners.
