Press Release Summary:
MachBlue(TM) Mobile is used to create and deploy rich-media applications, such as mobile TV/video/EPG services, across range of supported devices running Symbian Series 60, Symbian UIQ, Windows Mobile 2005, Linux, and J2ME. Able to enhance mobile user experience with rich-media graphics and extended device functionality, platform lets OEMs and content providers develop applications once and then deploy them to multiple devices and operating systems.
Original Press Release:
Bluestreak Establishes Industry Leadership as MachBlue Now Aavailable in Java to Run Flash®-Formatted (1) Files on Mobile
MONTREAL, March 15 -- Bluestreak Technology, Inc., the developer of the award-winning MachBlue(TM) platform for mobile phones and digital television, announced today that MachBlue Mobile will be commercially available for J2ME-compatible mobile phones.
MachBlue Mobile, which enhances the mobile user experience with rich-media graphics and extended device functionality, is now available on Java Virtual Machine-enabled phones. Leading operators such as Orange use MachBlue to create and deploy rich-media applications-such as mobile TV/video/EPG services-across an ever-wider range of supported devices including Symbian Series 60, Symbian UIQ, Windows Mobile 2005, Linux, and now J2ME. OEMs and content providers also rely on MachBlue to make their products easier and more convenient to use, resulting in increased adoption of video streaming.
"With MachBlue, you can develop an application once and then deploy to multiple devices and operating systems, in a fraction of the time needed with other technologies," noted Bluestreak CEO Paul Forostowsky. "Bluestreak is already recognised as the leader in bringing rich-media content and services to mobile phones, and by adding J2ME support to our solution we are continuing to expand our competitive lead. Our customers are delighted; never before have they had the opportunity to bring such impressive graphics and mobile interactivity to their Java devices."
"Sony Ericsson is pleased to work with Bluestreak in partnership with one of the major European operators. Sony Ericsson's state-of-the-art Java platform, in combination with Bluestreak's MachBlue, will bring rich-media content and an engaging user experience to an even broader market," said Herve Fontaine, Sony Ericsson Vice President, Global Customer Unit France Telecom Orange.
(1) MachBlue Mobile implements a subset of the Flash(R) 7 specification, supplemented with the MachBlue Mobile API enabling enhanced handset control and integration.
Flash(R) is a registered trademark of Adobe Systems, Inc. in the United States and other countries.
About Bluestreak Technology.
Bluestreak Technology, formerly known as Bluestreak Network, is the creator of the award-winning MachBlue(TM) platform, which powers sophisticated applications and user interfaces on mobile phones and television set-top boxes. The MachBlue platform gives network operators and OEMs the power to create engaging, rich-media user experiences (UX).
Vice President, Marketing and Communications